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Browsing ICCM 2016 by Issue Date

Browsing ICCM 2016 by Issue Date

Now showing items 1-20 of 76

Impact of marketing mix on customer buying intention: with special reference to selected insurance companies in sri lanka

Arachchige, R.; Weerasiri, S.; Maldeniya, D. (University of Jaffna, 2016)

The objective of this study was to identify the influence of Marketing Mix for customer buying intention of motor insurance in Sri Lanka. History of insurance industry goes to over centuries and currently the industry ...
Stp strategies and customer demand of private hospitals: special reference to jaffna district

Sivanenthira, S.; Randeni, R.K.D. (University of Jaffna, 2016)

The aim of this research is to investigate the impact of Customer services on Customer Demand This study was designed to use the survey research method and the convenience sampling technique was used in collecting the ...
Service marketing mix in commercial banks of sri lanka

Ismail, M. B. M. (University of Jaffna, 2016)

Service Industry dominates other industries almost all over the World. Service industry includes finance, education, health and many other service industries. Financial services are important banking services. Different ...
Customer based brand equity of soft drinks - a study with reference to salem district

Krishnakumar, K. (University of Jaffna, 2016)

Brand equity is an analytical concept depends upon brand loyalty, brand awareness and brand knowledge. It also has an empirical relationship with perceived quality and performance of brand. The present study considers ...
Exploring the factors influencing mothers' brand choices on baby diaper brands (An applied marketing research)

Pavithra, S.; Niththiya, N.; Shivany, S. (University of Jaffna, 2016)

Jaffna market is idiosyncratic, and furnish opportunities for marketers to sell their products and services to the potential customers who have returned to their habitual life. Knowing mothers' brand choice is essential ...
Impact of tqm practices on role stressors: a comparison between middle-leveland operational- level managers in the sri lankan apparel sector

Maldeniya, S.; Kuruppuarachchi, D. (University of Jaffna, 2016)

This study examines the impact of TQM practices on employee role stressors in the Sri Lankan apparel sector. We compare this relationship between two groups namely, middle-level and operational level managers. We collect ...
The impact of total quality management practices on export performance of apparel exporters of sri lanka

Abeykoon, M.W.B.; De Alwis, A.C. (University of Jaffna, 2016)

In today's global competition and economic liberalization, quality has become one of the important factors for achieving competitive advantage. And this ever-increasing demand for quality product and services had forced ...
The relationship between customer experience management and business performance in sri lankan printing and publishing industry (colombo region)

Sinhalage Hansini Pramudika; Wickramasooriya, L.H.T.De.S. (University of Jaffna, 2016)

Sri Lankan Printing and Publishing Industry fulfill an essential need of people. Nowadays this industry faces a very serious threat from the digital media.. But unfortunately there is a lack of attention of authorized ...
The effect of employee work related attitudes on employee job performance: a study of non academic staff (skilled labors) of the university of jaffna

Malini, G.; Atchyuthan, N. (University of Jaffna, 2016)

Work related attitudes are the feelings employees have toward different aspects of the work environment. Job satisfaction, job involvement and organizational commitment are three key attitudes that are the most relevant ...
The relationship between risk and return of listed companies in colombo stock exchange: special reference to hotels and travels sector

Mayuri, T.; Brintha, P.; Thanashanthy, T. (University of Jaffna, 2016)

Risk and return are fundamentally linked, the greater an investment's potential to achieve higher returns, the greater the risk associated with it. It is very important aspect in the financial management. Portfolio ...
Relationship between organizational reward system and employee working efficiency

Rathnayake, R.M.D.D.; Silva, P.E.D.D. (University of Jaffna, 2016)

The purpose of this paper is to identify the relationship between rewards and employee working efficiency among operational level supervisors and non-managerial level workers in Sri Lankan garment sector. The sample ...
Understanding the initial career decisions of hospitality management graduates in sri lanka

Karunarathne, A.C.I.D. (University of Jaffna, 2016)

Hospitality and tourism encounters a thriving protagonist in the Sri Lankan economy for last few years and human resource development has been identified as a foremost prerequisite in the momentous expansion of the sector. ...
The impact of leadership style on employees' job satisfaction: a case study in bank of ceylon, sri lanka

Wickramasinghe, P.N.N.; Padmasiri, M.K.D. (University of Jaffna, 2016)

Acquiring and preserving talent is the most vital challenge facing the banking industry. In order to gain the competitive advantage through those employees their performance should be efficient and effective. Accordingly, ...
Impact of market efficiency on share price: evidence from listed beverage and tobacco companies in sri lanka

Anushiya, A. (University of Jaffna, 2016)

Theoretically, there are numerous components which have predictable influence on share price of the company including company's performance, industry's performance, investors' sentiment and economic factors. Precisely ...
Assessing the skills demand for the hospiality industry in the north and the east in sri lanka

Ekanayake, E.M.S.M.; Sasitharan, S. (University of Jaffna, 2016)

The tourism industry is one of the most emerging sectors in Sri Lankan economy. By naming it as one of the six major hubs under the recent policy framework it has been focused to make Sri Lanka the foremost leisure ...
Determinants of life satisfaction of working women: a study in balangoda divisional secretariat division

Himali, L.P.; Wijesekara, N.M. (University of Jaffna, 2016)

In this era, every country in the world demonstrates a great interest to know the social and economic position of women, because the role of the women has been expanded throughout the past. Though much progress has been ...
Determinants of profitability and their impact on financial performance: a case study in selected listed manufacturing companies in colombo stock exchange (cse)

Anojan, V. (University of Jaffna, 2016)

The focus of this study is to find out the significant impact of determinants of the profitability on financial performance of selected listed manufacturing companies and identify the relationship among determinants of ...
The relationship between academic position and conflict management strategies of teaching academic staff in the state universities in sri lanka

Sithy Safeena, M.G.H.; Velnampy, T. (University of Jaffna, 2016)

Conflicts are an everyday phenomenon in each individual or each group or in organizations which are impossible to avoid. Therefore conflict in higher education is also unavoidable. It exists at every level of academic ...
The impact of big five personality dimensions on job performance of the employees of postal department in sri lanka

Gnanapragasam, G.K.; Sampath Kappagoda, U.W.M.R. (University of Jaffna, 2016)

The purpose of this study was to investigate the impact of big five personality dimensions on job performance of the employees of Postal Department in Sri Lanka. Job performance was considered as the dependent variable ...
The influence of leadership styles on job stress and turnover intention in the insurance industry in jaffna district

Raveendran, T. (University of Jaffna, 2016)

Leader's leadership type is the critical factor for the success of the organization. This research explores the relationships among leader's leadership style, subordinate's personality characteristic, and job stress and ...

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