Marketing: Recent submissions

  • Factors Affecting the Consumers’ Choices of Toothpaste in Jaffna, Sri Lanka 
    Sathana, V. (JUICE- 2012 University of Jaffna, 2012-07-20)
    Dynamic business environment is highly competitive and rapidly changing. Rivals supply creates more confusion for the selection of suitable product for the consumers. Marketing mixes and many factors usually create a ...
  • An Evolution of Customer Relationship Management: A Conceptual Approach 
    Karunanithy, M.; Kajendra, K. (JUICE- 2012 University of Jaffna, 2012-07-20)
    This concept paper is a review of academic literature on Customer Relationship Management (CRM) and provides a comprehensive bibliography by seeing the development / usefulness of the definition about CRM. Around two hundred ...