Browsing Marketing by Issue Date

Impact of integrated mobile marketing communication on customer perceived value of services in Sri Lankan commercial banking sector

Fazeela, J.A; Shivany, S. (University of Colombo, 2010)

Communication affects the quality of the services, its shapes and images of the organization in the mind of the customers where integrated marketing communication especially mobile marketing communication play crucial role ...

Impact of integrated mobile marketing communication on customer perceived value of services, and the contribution of Technology as a Moderator: Special application to the private commercial Bank in Sri Lanka

Fazeela, J.A; Shivany, S. (2010)

Attitude as the determinant of Mobile Advertising Acceptance and the Moderating effect of Control Facilities

Shivany, S. (University of Jaffna, 2010)

Mobile advertisement has emerged as one of the most popular applications in mobile commerce. It is explored to generate value to its providers and customers as tailored wireless information services. However, in spite ...

Exploring consumers’ attitude toward local TV commercials in the post-conflict marketing environment: Grounded theory approach

Shivany, S. (Sai Ram Institute of Business Management, 2011)

Consumers in the post conflict marketing environment are confronted with a large number of advertisement for many products and services. In such a cluttered media environment, one of the major challenges for advertising ...

Impact of information technology on customer satisfaction: Special application to the post – conflict banking environment

Shivany, S.; Sanchieef, A. (2011)

Post conflict banking environment is exclusive, and furnishes opportunities for bankers to sell their services to the potential customers who have returned to their habitual life. The customers in the post conflict banking ...

An empirical investigation of the effect of customer participation on ATM’S service performance.

Shivany, S. (University of Jaffna, 2011)

The banking industry was one of the first industries to leverage and promote the self-service technology concept to allow the client to become a virtual teller for banks, carrying out transaction for their account in much ...

Exploring the pattern of consumer brand choice in the post-conflict marketing environment: Grounded Theory Approach

Shivany, S. (2011)

Prominence of information bases & media assessments in the post conflict marketing enviornment

Shivany, S. (South Asian Academic Research Journal, 2012)

Post conflict marketing environment is exclusive, and furnish opportunities for marketers to sell their product and services to the potential customers who are returned to their habitual life. The customers in the post ...

Marketing strategies for the livelihood income generating activities in the post war marketing context

Velnampy, T.; Kajendra, K.; Shivany, S. (University of Jaffna, 2012)

Absence of research on small business which significantly contributing factor to strategic marketing, and small! Business research domain, and the extant research on marketing strategies lacks in theory based frameworks ...

An Evolution of Customer Relationship Management: A Conceptual Approach

Karunanithy, M.; Kajendra, K. (JUICE- 2012 University of Jaffna, 2012-07-20)

This concept paper is a review of academic literature on Customer Relationship Management (CRM) and provides a comprehensive bibliography by seeing the development / usefulness of the definition about CRM. Around two hundred ...

Factors Affecting the Consumers’ Choices of Toothpaste in Jaffna, Sri Lanka

Vaikunthavasan, S. (JUICE- 2012 University of Jaffna, 2012-07-20)

Dynamic business environment is highly competitive and rapidly changing. Rivals supply creates more confusion for the selection of suitable product for the consumers. Marketing mixes and many factors usually create a ...

Factors influencing customer perceived value of services of medical clinics

Sivanenthira, S.; Shivany, S. (2013)

The impact of promotional mix elements on brand equity;banking sector (banks in jaffna peninsula)

Kurunathan, D.; Grace, H.H. (University of Jaffna, 2014)

Micro credit marketing strategies in the post war marketing context.

Shivany, S.; Velnampy, T.; Kajendra, K. (University of Jaffna, 2014)

Absence of research on micro credit marketing strategies which significantly contributing factor to strategic marketing, and micro credit marketing in the financial and nonprofit organizations domain, and the extant ...

Service Quality and Student Satisfaction: A Case Study of Private External Higher Education Institutions in Jaffna, Sri Lanka

Kajenthiran, K.; Karunanithy, M. (University of Jaffna, 2015)

In today’s aggressive competitive education business world, service quality has become one of the most important determinants of student satisfaction. It has also become the key to sustainable competitive advantage for ...

E-Banking Service Qualities, E-Customer Satisfaction, and e-Loyalty: A conceptual Model

Sathiyavany, N.; Shivany, S. (2015)

Today, the increasing digitalization makes the service industry like banks provide e-banking services or online banking in order to access the competitive advantage and dedicate much market share for themselves as it ...

Grounded theory as a methodology for exploring marketing strategies for a special context

Shivany, S.; Velnampy, T. (The International Journal Research Publication, 2015)

Research methodology means, how the research should be undertaken or it is theory or science of methods. Qualitative research refers to interpretative naturalistic approach to the world in which the study of things of in ...

Literature survey on post war marketing strategies for the Conflcit effcetd areas of Sri Lanka

Shivany, S.; Velnampy, T.; Kajendra, K. (2015)

War is an overwhelming experience, leaving its mark on society, physical structures, legal systems, and almost every aspect of a country’s social, political, economic, and business activities. For redevelopment to be ...

Determinants of demand in hotel industry Special reference: Jaffna District

Sothilingam, V.; Shivany, S.; Sivapragasam, S. (2015)

The cases of women (micro) marketers in northern province, Sri Lanka

Shivany, S.; Velnampy, T.; Kajendra, K. (2015)

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