The development of online interpersonal organizations all over the planet has made another spot of connection and correspondence among individuals. People can share their insight, feelings, and encounters with another ...

Entrepreneurship plays a vital role in the economic development of a country. Economic growth is positively impacted by the emergence of a new business creation. In this context, this research focuses on the intention ...

The main purpose of this study is to propose and empirically investigate a mediated mechanism of student satisfaction and student engagement to enhance student loyalty via educational service quality platforms. Hence, ...

Fluctuating buyer requirements and their activities source to be more imaginative in advertising. To be different, to reach the target audiences with effective messages pointed out the need of creative strategic studies. ...

With the globalization trend, Small and Medium Enterprises (SMEs) are in rapidly growing and developing arena. It has momentous influences on the prolific changes in all countries, and they are major contributor for ...

This paper aims to identify the challenges in the cultivation and marketing of tomatoes and the marketing mechanisms for the surplus production of tomatoes. This paper uses in-depth interviews with twenty-eight farmers ...

Purpose – This study aims to investigate the complex relationship between corporate social responsibility (CSR) dimensions and customer loyalty. In particular, this study suggested an intervening process through customer ...

Past studies identified the marketing problems of SMMEs (Small, Medium, and Micro Entrepreneurs) in Northern Province, which should be solved by relevant marketing strategies. Nowadays green marketing strategies are accepted ...

Television advertising is an industry that has a huge investment opportunity. To help evaluate whether or not advertising investments are earning the best return on investment, it is important to know how effectively ...