The unpredictable political and economic climate in Sri Lanka poses quality issues to the stable continuous and sustainable implementation of the 5S in organizations especially the urban councils. While a number of ...

California State University is the largest state University system in the United States. Recently, it announced a landmark initiative to become the nation’s first and largest AI-empowered university system. The first of ...

Explaining how skepticism affects a consumer's green purchasing behaviour is pivotal because it has the potential to alter consumer behaviour. Therefore, this study aims to fill this void by exploring how green skepticism ...

This study explores the applications of artificial intelligence (AI) in the travel, hospitality, and tourism sectors. A systematic literature review was conducted to gather and analyse knowledge in this domain, utilising ...

Purpose This study aims to explore the insights and misconceptions of small and medium enterprises (SMEs) entrepreneurs in Sri Lanka's arts and crafts industry regarding omni- channel marketing technology. By exploring ...

Purpose: This study assesses the adoption challenges and facilitators of digital payment gateway systems in Sri Lanka, providing a comparative study with global trends. The aim is to equip stakeholders with practical ...

Mobile advertisement has emerged as one of the most popular applications in mobile commerce. It is explored to generate value to its providers and customers as tailored wireless information services. However, in spite ...

Fluctuating buyer requirements and their activities source to be more imaginative in advertising. To be different, to reach the target audiences with effective messages pointed out the need of creative strategic studies. ...

Branding is a key tool in marketing to any business whether local products or foreign products to win the market. good branding boosts the business activities and gains competitive advantages in the market place. This ...

Water security is a problem for many developing countries, and this is a life- threatening issue in Jaffna district, which is found in the catchment basin positioned in the areas that created water-related challenges. ...