Browsing Marketing by Title

Now showing items 1-20 of 250

5S System as a Tool for Sustainable Public Sector Governance: A Case Study of Jaffna District Urban Councils in Sri Lanka

Kuganesan, P.; Dilogini, S. (University of Vavuniya, 2024)

The unpredictable political and economic climate in Sri Lanka poses quality issues to the stable continuous and sustainable implementation of the 5S in organizations especially the urban councils. While a number of ...
Adoption of Technology Based Production Methods for Palymrah Products by Small Scale Manufacturers in Jaffna District

Dilogini, S.; Sudugaran, C. (Palmyrah Research Institute, Palmyrah Development Board, 2026)

The production of palmyrah products involves several stages such as tapping, processing, preservation and packaging, where advanced technologies can significantly improve quality and shelf life. The resistance to adopting ...
Aftermath Of Social Media On Purchasing Behavior Of Youths In Jaffna, Sri Lanka

Kumaradeepan, V. (Webology (ISSN: 1735-188X) Volume 19, Number 3, 2022, 2022)

The development of online interpersonal organizations all over the planet has made another spot of connection and correspondence among individuals. People can share their insight, feelings, and encounters with another ...
AI Usage by Students by in Business Information System Courses: An Early Survey

Ganesan, N.; Dilogini, S.; Jegashini, K. (TASME, 2025)

California State University is the largest state University system in the United States. Recently, it announced a landmark initiative to become the nation’s first and largest AI-empowered university system. The first of ...
Analysis of supply chain problems in fish processing sector: Two case studies from Jaffna district

Shivany, S.; Sivagowry, K. (Sairam Institute of Management Studies, India, 2017)

The fisheries sector is one of the most in the economy of the Sri Lanka by providing direct, and indirect employment to the country. The emergence of marketing channel may provide alternative avenue through which fish ...
Antecedents and Consequences of Green Scepticism: Evidence from a Frontier Market

Umanakenan, R.; Sabina, D.; Achchuthan, S.; Kajenthiran, K. (Research gate, 2022)

Explaining how skepticism affects a consumer's green purchasing behaviour is pivotal because it has the potential to alter consumer behaviour. Therefore, this study aims to fill this void by exploring how green skepticism ...
Antecedents of youth's intentions in seeking microcredit: Evidence from Jaffna district, Sri Lanka

Kajenthiran, K.; Karunanithy, M.; Achchuthan, S. (University of Jaffna, 2016)

Entrepreneurship plays a vital role in the economic development of a country. Economic growth is positively impacted by the emergence of a new business creation. In this context, this research focuses on the intention ...
Application of artificial intelligence in travel, hospitality, and tourism: a systematic literature review

Sathana, V. (Sri Lanka Institute of Marketing, 2025)

This study explores the applications of artificial intelligence (AI) in the travel, hospitality, and tourism sectors. A systematic literature review was conducted to gather and analyse knowledge in this domain, utilising ...
Application of e-Marketing Tools at Keells Super, Sri Lanka

Chathuranga, W.M.N.; Shivany, S. (2020)

e- Marketing is a process that information technologies and digital platform tactical to support and execute to marketing activities, and a digital interactive technology used to deliver and communicate products to the ...
Are e-learning challenges adequately addressed in Sri Lanka's rural communities? A qualitative study

Thasika, T.; Dilogini, S. (Technological Advances in Science, Medicine and Engineering, 2024)

Purpose This study aims to explore the insights and misconceptions of small and medium enterprises (SMEs) entrepreneurs in Sri Lanka's arts and crafts industry regarding omni- channel marketing technology. By exploring ...
Are women-led micro, small and medium enterprises (WMSMEs) in Sri Lanka using social media as their transformative digital tool? Case study insights from Sri Lanka

Dilogini, S. (Shanlax Publications, 2026)

This study explores the use of social media tools by Sri Lankan women-led micro, small, and medium enterprises (WMSMEs) as empowering digital technologies for entrepreneurship transformation. Following a qualitative case ...
Assessing Awareness, Trust and Price Acceptance for Eco-Labeled Palmyrah Products Among Consumers in Jaffna

Dilogini, S.; Kamshanaa, T. (Palmyrah Research Institute, Palmyrah Development Board, 2026)

The palmyrah tree has various environmental advantages such as drought tolerance, soil conservation, and conservation of biodiversity. Eco-labels are forms of sustainability certification that influence consumer behavior, ...
Assessing challenges and facilitators to the adoption of digital payment gateway systems in Sri Lanka: a comparative analysis with global trends

Sharangan, S.; Dilogini, S. (Technological Advances in Science, Medicine and Engineering, 2024)

Purpose: This study assesses the adoption challenges and facilitators of digital payment gateway systems in Sri Lanka, providing a comparative study with global trends. The aim is to equip stakeholders with practical ...
Assessing the effects of service quality, student satisfaction, and student engagement on student loyalty a private higher education perspective

Konalingam, K.; Mahadevan, K.; Sivarajah, R. (University of Jaffna, 2021)

The main purpose of this study is to propose and empirically investigate a mediated mechanism of student satisfaction and student engagement to enhance student loyalty via educational service quality platforms. Hence, ...
Assessing the Market Potential of Value-Added Palmyrah Food Products among Consumers in Northern Sri Lanka

Dilogini, S.; Layassruthy, S. (Palmyrah Research Institute, Palmyrah Development Board, 2026)

Palmyrah Palm has more than 800 applications in food, drinks and fiber. Earlier studies have addressed the physiochemical, chemical, sensory acceptability and economic viability aspects of palmyrah-based products; however, ...
Attitude as the determinant of Mobile Advertising Acceptance and the Moderating effect of Control Facilities

Shivany, S. (University of Jaffna, 2010)

Mobile advertisement has emerged as one of the most popular applications in mobile commerce. It is explored to generate value to its providers and customers as tailored wireless information services. However, in spite ...
Awareness of food labelling and use of information in purchasing prepacked food products among consumers in Jaffna District

Shivany, S.; Sivacamy, S.; Sivanenthira, S. (Global Association of Commerce & Management, Tamil Nadu, India., 2015)
Barriers to the Adoption of Digital Marketing Tools Among Palmyrah Micro-Entrepreneurs in Rural Areas of The Jaffna Peninsula

Dilogini, S.; Thasika, T.; Jayasinghe, J.M.T.D.N.; Neethira Bens, A. (Palmyrah Research Institute, Palmyrah Development Board, 2026)

Digital marketing has become crucial for increasing effectiveness via better engagement and revenue generation. Palmyrah microentrepreneurs in the Northern part of Sri Lanka rely on traditional approaches that are ...
Billboard Advertisement Strategies

Shivany, S. (International Journal of Application or Innovation in Engineering & Management, 2018)

Fluctuating buyer requirements and their activities source to be more imaginative in advertising. To be different, to reach the target audiences with effective messages pointed out the need of creative strategic studies. ...
Blended Learning System in Higher Education and Concerns of Students with Special Needs in Sri Lanka

Thasika, T.; Dilogini, S.; Grace, H.H. (Technological Advances in Science, Medicine and Engineering, 2023)

Purpose: Sri Lanka has been making significant improvements over the years to provide equal educational opportunities for all children at all levels and all stages of education after the progressive introduction of free ...

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