Abstract:
Social media advertising has rapid speed of change in the every industry
generated the need to create, adapt and integrate conversations that will allow
bridging the gaps between the brand and consumers. The objective of this study is
to investigate theoretical evidences of the concept of Social media advertising and
its impact on consumer buying behaviour in order to develop customer
relationships. This is done by communicating, engaging, entertaining and
triggering response through social media content to ultimately stage and develop
a customer experience which will make sure the development a long-term
relationship and immersing the brand within the consumer’s lifestyle. Moreover
the study has various properties of social media marketing in regards to media
platforms.
