• Factor Influencing the Application of Social Customer Relationship Management in Women-Headed Small and Medium Enterprises 

  Sathana, V. (University of Jaffna, 2024)

  Purpose: A growing number of small and medium enterprises (SMEs) are headed by women, contributing to the economic empowerment of women and the overall advancement of gender equality. The study aims to discover the factors ...
• Role and Level of E-CRM in Women-Headed Micro, Small, and Medium Enterprises in Sri Lanka 

  Sathana, V. (University of Jaffna, 2024)

  Purpose: Women in the SME sector play a prominent role in the development of Sri Lanka; at the same time, they have been facing huge problems and challenges to sustain in the environment. The purpose of this research is ...
• Factors determining the development of SMEs in Jaffna District. 

  Sathana, V.; Velnampy, T.; Rajumesh, S. (University of Jaffna, 2018)

  SMEs play prominent role in any economy through generating employments, contributing to Gross Domestic Product (GDP), embarking innovations and stimulating of other economic activities (ESBA, 2011). This sector is said ...
• Exploring the Value Addition Strategies to Access Standards of Products of Micro, Small and Medium Entrepreneurs in Jaffna District 

  Sathana, V. (Macrothink Institute, 2018)

  After the local war, micro, small and medium enterprises (MSMEs) have been facing huge problems in Jaffna District and they have poor quality of product and services. The purpose of this paper is to explore the meaningful ...
• Exploring the Problems and Challenges of Micro, Small and Medium Enterprises in Northern Province 

  Sathana, V.; Velnampy, T. (Macrothink Institute, 2019)

  The purpose of this study is to identify the problems and challenges of SMEs in the postwar situation of Northern Province. Researcher conducted qualitative exploratory research; explain the phenomenon of problematic ...
• Encouraging Innovativeness in universities through market orientation practices 

  Jebarajakirthy, C.; Sathana, V. (The University of New South Wales, 2015)

  Market oriented organizations are committed to understanding and satisfying customer needs. Market oriented firms innovate, develop and modify their products and services to satisfy their customer expectations and ...
• Innovative Marketing Strategy for (MSMEs): Scale Development and Validation 

  Sathana, V.; Velnampy, T.; Rajumesh, S. (University of Kelaniya, 2019)

  Small and Medium Enterprises (SMEs) play a prominent role in the growth and development of a nation. Accordingly, this study intends to develop a scale to measure innovative marketing strategy in MSMEs in Sri Lanka. In ...
• Development of Conceptual Model for Social Media Characteristics and Consumers’ Purchase Intention 

  Kajanthy, K.; Sathana, V. (Vavuniya Campus of the University of Jaffna, 2018)

  Social media marketing is an evolving topic in the marketing field. During the past decade, the fast pace of web-based technology led to a drastic change in the way we do marketing. The rapid evolution of the internet ...
• How Does Green Marketing Strategy of Micro, Small and Medium Enterprises Influence on Consumer Behaviour? 

  Sathana, V. (Rajarata University of Sri Lanka, 2021)

  Health issues and environmental pollution draw consumers towards green products and services. These issues have also been crushed the peace of the world. They are small in their size and they have been struggling to ...
• How competency marketing influences SME sector : A mixed - methods approach 

  Hensman, G.H.; Sathana, V. (Sabaragamuwa University of Sri Lanka, 2021)

  Small and Medium Enterprises (SMEs) have been facing huge competition from national and international firms. At the same time, they need to innovate all the systems to sustain in the competitive market. SME’s have a ...
• Perosnal Branding through social media: The role of personal branding on professional growth, networking, and career development 

  Jegashini, K.; Sathana, V. (University of Jaffna, 2024)

  Purpose: This study explores how individuals utilize social media to establish personal brands, focusing on their impact on professional growth, networking, and career development, offering valuable insights into ...
• Influence of Customer, Competitor, and Inter-Functional Orientation on the Performance of Micro, Small and Medium Enterprises 

  Sathana, V. (Rajarata University of Sri Lanka, 2021)

  Micro, small and medium enterprises (MSMEs) have been facing huge problems and challenges to retain their customers for a long time with their firms. Despite their role as major contributors to the country’s GDP, ...
• The Challenges of women entrepreneurs in the crisis environment in northern province 

  Theepavathana, T.; Sathana, V. (University of Jaffna, 2024)

  Purpose: The purpose of the study is to explore the challenges of women entrepreneurs in the crisis environment in Northern Province. Design/Methodology/Approach: This study was conducted using mixed method approach. ...
• Social customer relationship management application of MSMES the crisis environment 

  Sathana, V. (University of Jaffna, 2024)

  Purpose: Sri Lanka has been under the pressure due continuous crisis environment since 2019. Especially the micro producers have been facing huge problem to market their products. Interaction of higher number of intermediaries ...
• Unemployment among Women, Challenges, and Coping Strategies: Evidence from the Vavuniya District 

  Umairani, K.; Sathana, V. (University of Sri Jayewardenepura, 2025)

  This study examines the challenges unemployed women face in the Vavuniya District, Sri Lanka, focusing on systemic and personal barriers to employment. It aims to provide actionable insights for policymakers to address ...
• Factors Affecting the Branding of Small and Medium Enterprise Products in the Kandy District 

  Karunaratne, M.M.U.L.; Sathana, V. (University of Sri Jayewardenepura, 2025)

  This study aims to identify the factors affecting small and medium enterprise product branding in the Kandy district. The researcher applied a deductive approach since this enables researchers to apply statistical tests ...
• A Systematic Review of IFRS Sustainability Standards 

  Tharsika, K. (Institute of Certified Management Accountants of Sri Lanka, 2025)

  Establishing the International Sustainability Standards Board (ISSB) by the IFRS Foundation marks a significant advancement in the standardisation of global sustainability-related disclosure. This study systematically ...
• சுற்றுலா துறையின் விருத்தியினால் மக்கள் எதிர்நோக்குகின்ற சூழல் 

  Thuvaraka, S.; Tharsika, K. (University of Jaffna, 2024)

  நோக்கம்: சுற்றுலா துறையானது இன்று வளர்ச்சியடைந்த நாடுகளில் மட்டுமின்றி வளர்முக நாடுகளின் பொருளாதார வளர்ச்சிக்கான உள்ளார்ந்த ஆற்றலை கொண்டிருக்கும் ஒரு துறையாகும். இருந்த போதிலும் சுற்றுலா துறையின் விருத்தியினால் உலக ...
• Covid - 19 and stock market performance: Evidences from Sri Lanka 

  Tharsika, K.; Pratheepkanth, P. (University of Jaffna, 2021)

  The World Health Organization declared COVID-19 as a global pandemic due to widespread the COVID-19 disease all over the world. COVID-19 virus is looking together all developed or developing countries, rich or poor. ...
• Board Attribute and financial performance of Sri Lanka. Does firm size matter? 

  Tharsika, K.; Thaneshan, G.; Varanitha, S. (University of Jaffna, 2024)

  Purpose: There have been plenty of studies on the link between board attributes and company financial performance, nevertheless, none of them have particularly explored the moderating influence of the firm size in ...

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