Showing items related by title, author, creator and subject.

• International chamber of commerce (icc) code On advertising practices and sri lankan advertisements 

  Grace, H.H.; Dilogini, S. (University of Jaffna, 2017)

  Advertising has a crucial role in today's competitive business environment. Advertising is a mode of communication between seller and the buyer. The current business trend involves the emergence of new business entities ...
• Intention towards mobile multimedia message (MMS) advertisements 

  Jayasooriya, T.S.; Shivany, S.; Vaikunthavasan, S. (2019)

  Advanced technology plays a significant role in analysis of consumers’ psychology and their changed behavior towards purchasing any particular product. There are currently many different ways of marketing communications, ...
• Pester power as a strategic tool for advertisers a study with reference to thiruvananthapuram, kerala 

  Ram, G.; Sudharani Ravindran, D. (university of Jaffna, 2014)

  This research paper in albeit provides an empirical study on the various drivers of pester Power and tries to identity the most influential source creating pester power. The study also attempts to study the impact of ...