Showing items related by title, author, creator and subject.

• Intention towards mobile multimedia message (MMS) advertisements 

  Jayasooriya, T.S.; Shivany, S.; Vaikunthavasan, S. (2019)

  Advanced technology plays a significant role in analysis of consumers’ psychology and their changed behavior towards purchasing any particular product. There are currently many different ways of marketing communications, ...
• Pester power as a strategic tool for advertisers a study with reference to thiruvananthapuram, kerala 

  Ram, G.; Sudharani Ravindran, D. (university of Jaffna, 2014)

  This research paper in albeit provides an empirical study on the various drivers of pester Power and tries to identity the most influential source creating pester power. The study also attempts to study the impact of ...
• Impact of celebrity endorsement : a study on consumer goods sale 

  Ramachandran, R. (university of Jaffna, 2014)

  In the present era, selling is a complicated task due to stiff competition and many alternative products. Products have become more consumers oriented. Consumers have become more sophisticated. For instance, they posses ...