• Developmental Psychology Perspectives on Consumer Book Choices in a Small-Scale Bookshop 

  Dilogini, S; Kamshanaa, T; Jayathissa, T.M.I.M; Kumarasinghe, K.M.I.N; Ranathunga, S.A.T.H; Disanayake, W.G.S.U; Bens, A.N; Samarawickrama, L.G.P.K; Subasinghe, N.S; Danieal, M; Kumari, S.M.V.H.T (Faculty of Management Studies, Rajarata University of Sri Lanka, 2025)

  From a developmental psychology perspective, this study explores how small-scale bookstores create a distinct developmental setting compared to libraries or online platforms. Unlike libraries, they combine learning with ...
• FROM OVEN TO ONLINE: A PARTICIPATORY ACTION RESEARCH ON ADOPT A BUSINESS SOLUTIONS FOR A BAKERY 

  Madarasinghe, H.V.; Dilrukshi, R.M.U.E.; Senevirathna, M.G.P.N.; Basnayaka, T.K.; Malshani, B.R.; Dilogini, S. (University of Vavuniya, 2025)

  This research explores how basic digital branding tools, including Facebook, QR codes, and creative contents, allow small food businesses to increase their visibility and engagement with customers. Using a Participatory ...
• SMALL STEPS, BIG IMPACT: CO-CREATING CUSTOMER EXPERIENCE AND ONLINE PRESENCE IN A TRADITIONAL SRI LANKAN RESTAURANT 

  Jayasinghe, J.M.T.D.N.J.; Dilogini, S. (2025)

  This Participatory Action Research (PAR) article explores how simple steps and actions can lead to a positive customer experience, operational efficiency, and online visibility at Inpa Pillaiyar Veg Restaurant, a ...
• UNDERGRADUATE-LED PARTICIPATORY ACTION RESEARCH DRIVING A SMALL RESTURANT DIGITAL TRANSITION 

  Hettiarachchi, E.S.P.; Sritharan, S.; Rathnayake, D. M. S. R.; Dharmasiri; Nisansla, W.M.S.; Dissanayake, D.M.D.S.; Dilogini, S (University of Vavuniya, 2025)

  This Participatory Action Research (PAR) study assessed the integrated digital platforms Meta Business Suite, TikTok, and WhatsApp business as tools to support operational efficiency, customer engagement, and youth ...
• CO-CREATING DIGITAL SOLUTIONS: EMPOWERING TRADITION THROUGH PARTICIPATORY ACTION RESEARCH 

  Rambukwelle, H.M.R.O.B. (University of Vavuniya, 2025)

  This Participatory Action Research (PAR) project sought to improve the digital presence and customer engagement of Maruthu Dum Biryani, a traditional MSME in Jaffna, by co-creating and implementing low cost digital ...
• Factor Influencing the Application of Social Customer Relationship Management in Women-Headed Small and Medium Enterprises 

  Sathana, V. (University of Jaffna, 2024)

  Purpose: A growing number of small and medium enterprises (SMEs) are headed by women, contributing to the economic empowerment of women and the overall advancement of gender equality. The study aims to discover the factors ...
• Role and Level of E-CRM in Women-Headed Micro, Small, and Medium Enterprises in Sri Lanka 

  Sathana, V. (University of Jaffna, 2024)

  Purpose: Women in the SME sector play a prominent role in the development of Sri Lanka; at the same time, they have been facing huge problems and challenges to sustain in the environment. The purpose of this research is ...
• Factors determining the development of SMEs in Jaffna District. 

  Sathana, V.; Velnampy, T.; Rajumesh, S. (University of Jaffna, 2018)

  SMEs play prominent role in any economy through generating employments, contributing to Gross Domestic Product (GDP), embarking innovations and stimulating of other economic activities (ESBA, 2011). This sector is said ...
• Exploring the Value Addition Strategies to Access Standards of Products of Micro, Small and Medium Entrepreneurs in Jaffna District 

  Sathana, V. (Macrothink Institute, 2018)

  After the local war, micro, small and medium enterprises (MSMEs) have been facing huge problems in Jaffna District and they have poor quality of product and services. The purpose of this paper is to explore the meaningful ...
• Exploring the Problems and Challenges of Micro, Small and Medium Enterprises in Northern Province 

  Sathana, V.; Velnampy, T. (Macrothink Institute, 2019)

  The purpose of this study is to identify the problems and challenges of SMEs in the postwar situation of Northern Province. Researcher conducted qualitative exploratory research; explain the phenomenon of problematic ...
• Encouraging Innovativeness in universities through market orientation practices 

  Jebarajakirthy, C.; Sathana, V. (The University of New South Wales, 2015)

  Market oriented organizations are committed to understanding and satisfying customer needs. Market oriented firms innovate, develop and modify their products and services to satisfy their customer expectations and ...
• Innovative Marketing Strategy for (MSMEs): Scale Development and Validation 

  Sathana, V.; Velnampy, T.; Rajumesh, S. (University of Kelaniya, 2019)

  Small and Medium Enterprises (SMEs) play a prominent role in the growth and development of a nation. Accordingly, this study intends to develop a scale to measure innovative marketing strategy in MSMEs in Sri Lanka. In ...
• Development of Conceptual Model for Social Media Characteristics and Consumers’ Purchase Intention 

  Kajanthy, K.; Sathana, V. (Vavuniya Campus of the University of Jaffna, 2018)

  Social media marketing is an evolving topic in the marketing field. During the past decade, the fast pace of web-based technology led to a drastic change in the way we do marketing. The rapid evolution of the internet ...
• How Does Green Marketing Strategy of Micro, Small and Medium Enterprises Influence on Consumer Behaviour? 

  Sathana, V. (Rajarata University of Sri Lanka, 2021)

  Health issues and environmental pollution draw consumers towards green products and services. These issues have also been crushed the peace of the world. They are small in their size and they have been struggling to ...
• How competency marketing influences SME sector : A mixed - methods approach 

  Hensman, G.H.; Sathana, V. (Sabaragamuwa University of Sri Lanka, 2021)

  Small and Medium Enterprises (SMEs) have been facing huge competition from national and international firms. At the same time, they need to innovate all the systems to sustain in the competitive market. SME’s have a ...
• Perosnal Branding through social media: The role of personal branding on professional growth, networking, and career development 

  Jegashini, K.; Sathana, V. (University of Jaffna, 2024)

  Purpose: This study explores how individuals utilize social media to establish personal brands, focusing on their impact on professional growth, networking, and career development, offering valuable insights into ...
• Influence of Customer, Competitor, and Inter-Functional Orientation on the Performance of Micro, Small and Medium Enterprises 

  Sathana, V. (Rajarata University of Sri Lanka, 2021)

  Micro, small and medium enterprises (MSMEs) have been facing huge problems and challenges to retain their customers for a long time with their firms. Despite their role as major contributors to the country’s GDP, ...
• The Challenges of women entrepreneurs in the crisis environment in northern province 

  Theepavathana, T.; Sathana, V. (University of Jaffna, 2024)

  Purpose: The purpose of the study is to explore the challenges of women entrepreneurs in the crisis environment in Northern Province. Design/Methodology/Approach: This study was conducted using mixed method approach. ...
• Social customer relationship management application of MSMES the crisis environment 

  Sathana, V. (University of Jaffna, 2024)

  Purpose: Sri Lanka has been under the pressure due continuous crisis environment since 2019. Especially the micro producers have been facing huge problem to market their products. Interaction of higher number of intermediaries ...
• Unemployment among Women, Challenges, and Coping Strategies: Evidence from the Vavuniya District 

  Umairani, K.; Sathana, V. (University of Sri Jayewardenepura, 2025)

  This study examines the challenges unemployed women face in the Vavuniya District, Sri Lanka, focusing on systemic and personal barriers to employment. It aims to provide actionable insights for policymakers to address ...

View more