• Exploring the Role of Social Psychological Drivers in Small Scale Textile Business Environment of Northern Province of Sri Lanka 

  Lochani, M.M.M.; Kumarasinghe, J.A.D.P.M.; Ranasinghe, R.A.G.N.; Kumara, M.G.R.D.; Kumarasinghe, M.M.S.L.; Rajapaksha, R.M.K.D.; Kodithuwakku, K.K.T.D.; Wickramasekara, D.H.T.; Bandara, M.D.D.; Rajapaksha, R.M.O.; Dilogini, S. (Faculty of Management Studies | Rajarata University of Sri Lanka, 2025)

  Despite the significant presence of small-scale textile businesses in Northern Sri Lanka, little is known about how social and psychological factors influence consumer behaviour in this context. Understanding these drivers ...
• An Exploration of Social and Cultural Drivers of Consumer Preferences in Heritage Food Retail in Sri Lanka 

  Layassruthy, S.; Kiruththika, M.; Dharmasena, D.S.N.; Rodrigo, E.P.N.; Kavindi, M.T.S.A.; Weerasinghe, P.A.I.P.M.P.; Kumarasingha, B.M.G.A.D.; Disanayaka, D.M.L.M.; Liyanagunawardhana, R.S.; Herath, R.M.N.B.; Dilogini, S. (Faculty of Management Studies | Rajarata University of Sri Lanka, 2025)

  The study explores the cultural and social factors that shape how consumers choose heritage food outlets. Using a qualitative approach, the researchers gathered insights through four interviews with the store owner, one ...
• A Study on Emotional Drivers in Consumer Gift Purchasing in Sri Lankan Local Retail Industry 

  Rathnasiri, P.B.I.D.; Afrath, R.M.; Rathnayaka, R.M.C.; Chethana, J.G.D.; Kumari, K.G.G.K.N.; Madushani, M.G.D.; Piumali, R.A.; Yanusha, R.; Dissanayaka, W.P.S.L.; Rathnayaka, R.M.A.U.; Dilogini, S. (Faculty of Management Studies | Rajarata University of Sri Lanka, 2025)

  Despite the importance of gift-giving in Sri Lanka’s cultural and ratail context, little research has explored the emotional drivers that shape consumer gift-purchasing decisions, despite their relevance to established ...
• Psychological Insights into Emotion-Based Brand Experience in the Context of Bakery Microenterprise 

  Atchchana, K.; Leo, C.A.; Hansamali, D.K.C.; Bulathsinghala, D.R.P.; Rajapaksha, I.S.; Perera, J.A.I.C.; Mahanama, M.P.P.I.; Abejayarathna, M.V.; Fernando, M.A.L.; Chathurika, W.A.H.; Dilogini, S. (Faculty of Management Studies | Rajarata University of Sri Lanka, 2025)

  This study explores how emotions influence customer behaviour and loyalty in small bakery businesses in Northern Sri Lanka. Bakery microenterprises are an essential part of local economies and daily life in Northern Sri ...
• Psychological Triggers of Impulse Purchases in Grocery Stores: Evidence from Northern Province of Sri Lanka 

  Sudugaran, C.; Thennakoon, T.M.J.V.K.; Gamage, T.S.; Dissanayaka, I.P.M.M; Sivasooriya, S.; Fernando, J.J.K.D.; Wedikkarage, T.P.W.H.N.; Ranasingha, H.P.P.K.; Aslam, A.; Samadhika, A.D; Kumararathna, I.J.; Dilogini, S. (Faculty of Management Studies | Rajarata University of Sri Lanka, 2025)

  This study explores how behavioural psychology influences impulse buying behaviour at grocery stores. Studying impulse purchases in Northern Sri Lanka is important due to unique cultural, economic, and retail-specific ...
• Marketing Strategies for the Livelihood Income Generating Activities in The Post War-Marketing Context 

  Velnampy, T; Kajendra, K; Shivany, S (Marketing Strategies for the Livelihood Income Generating Activities in The Post War-Marketing Context, 2013)

  Absence of research on small business which significantly contributing factor to strategic marketing, and small business research domain, and the extant research on marketing strategies lacks in theory based frameworks ...
• Marketing Strategies for The Seasonal Offers at Manner Retail Stores 

  Queenmary, X.M; Shivany, S (8th Annual International Research Conference – 2019, Organised by The Faculty of Management & Commerce, South Eastern University of Sri Lanka, 2019)

  Seasonal marketing strategies as cause to increase number of retail sales and sales quantity of the retail sector. Consumers are expected to purchase large quantity of retail products during the seasonal time. Retailers ...
• Impact of integrated mobile marketing communication on customer perceived value of services in Sri Lankan commercial banking sector. 

  Fazeela, J.A; Shivany, S (International Research Conference on Management and Finance, University of Colombo, 2010)

  Communication affects the quality of the service, its shapes and the images of the organization in the mind of the customers where integrated marketing communication especially mobile marketing communication play crucial ...
• Guerilla advertising weapon for promotional problems of selected SMEs in Mannar ( Poster Presentation ) 

  Suganya, A; Sivany, S (International Conference on Contemporary Management – 2017, 2017)

  SMEs sector is fast growing, which needs specific market development for market survival and success. Today’s contemporary marketing environment essentials new strategies for SMEs development. Lack of applied oriented ...
• Exploring the model for Multimedia Messaging Services for Special context 

  Hensman, G.H; kajanthy, S; Dilogini, K; Shivany, S (International Conference on Advanced Marketing (ICAM), organised and proceedings published by the International Institute of Knowledge Management (TIIKM), 2017)

  This research paper aims to explore a model for multimedia messaging services in contemporary marketing environment. There are many research studied in foreign countries regarding Multimedia Messaging service which is ...
• Exploring the Factors Influencing Mothers Brand Choices on Baby Diaper Brands (An Applied Marketing Research) 

  Pavithra, S; Niththiya, N; Shivany, S (International Conference on Contemporary Management (ICCM-2016), Conducted by Faculty of Management Studies and Commerce, University of Jaffna,, 2016)

  The Jaffna market is idiosyncratic, and furnishes opportunities for marketers to sell their products and services to potential customers who have returned to their habitual life. Knowing mothers' brand choices is essential ...
• The Electronic Word of Mouth and Customer Retention at Retail Stores in Jaffna Market 

  Suganya, A; Mary Theresha, S; Queenmary Figurado, X.M; Glodiya, N.I; Lathursha, S; Sinduja, K; Shivany, S (International Conference on Advanced Marketing: Marketing for Next Generation, University of Kelaniya,, 2017)

  Nowadays people mostly access social media therefore they get information regarding goods and service through e-WOM. E-WOM can be found in several different typologies known as one-to-one communication ,one-to-many ...
• E-Banking Service Qualities, E-Customer Satisfaction, and e-Loyalty: A conceptual Model 

  Shivany, S; Sathiyavany, N (The International Journal of Social Sciences and Humanities Invention, 2018)

  This chapter explains the imperative of linking with micro small medium enterprises (MSMEs) as vital contributors to the process of commercialization of new knowledge discovered in the higher education sector. Higher ...
• Challenges Faced by Dairy Producers for Pursuing Sustainable Livelihood in Mullaithivu District 

  Shivany, S; Sathana, V; Piriya, M (International Conference on Dry Zone Agriculture, The Faculty of Agriculture, University of Jaffna Sri Lanka, 2016)

  Dairy farming contributes to the rural economy by the way of production of organic fresh milk, milk based products, and the addition to the supply of draught power (bio-gas). It also ensures the supply of valuable nutrients ...
• : Career disruptions of women from the perspective of male counterparts: an explorative investigation in Sri Lanka 

  Thasika, T; Hensmen, G.H,; Shivany, S (2nd International Conference on Gender Disparities ’23, University of Kelaniya, 2023)

  Patterns of women’s lower career advancement all over the world are explained by various factors, sometimes internal factors such as dual role commitments of female workers and sometimes external factors such as discrimination. ...
• Role of Generative Artificial Intelligence in Shaping Critical Thinking Skills Among Undergraduates The 

  Jegashini, K; Shivany, S (TASME, 2025)

  This study aims to explore the influence of generative artificial intelligence (AI) tool, namely ChatGPT, on the development of undergraduate students' critical thinking skills. Although existing literature has a tendency ...
• Exploring the challenges of augmented reality applications in sustainable digital marketing: a case study of arts and crafts micro, small, and medium enterprises in Sri Lanka 

  Dilogini, S; Shivany, S (Rajarata University of Sri Lanka, 2024)

  This study aims to identify the challenges faced by micro-, small-, and medium-sized enterprises (MSMEs) in digital marketing, specifically focusing on Augmented Reality Applications (AR Apps). This addresses a critical ...
• Identifying the Challenges Faced by Deaf and Hard-of-Hearing Tamil Individuals in Sri Lanka: A Study on Sign Language Barriers 

  Sathyakumar, M; Shivany, S; Jegashini, K; Dilogini, S (University of Jaffna, 2025)

  This study aims to explore the communication challenges faced by Deafness and Hard-of-Hearing (DHH) Tamil individuals in Sri Lanka, with a specific focus on sign language-related barriers and the lack of a standardised ...
• Fostering Gender Equality in Higher education: Incorporating outcome-based measures into review manuals to enhance the quality assurance in Sri Lankan state universities 

  Shivany, S; Dilogini, S; Jegashini, K; Thasika, T (University of Ruhuna, Sri Lanka, 2024)

  The field of higher education in Sri Lanka is undergoing significant changes to align with global standards and foster inclusive growth. However, a notable gap exists among universities in measuring gender equality and ...
• Employing Marketing Graduates in MSMEs for Achieving Sustainable Development Goals 

  Shivany, S; Jegashini, K; Dilogini, S (South Eastern University of Sri Lanka, 2025)

  This paper examines the integration of marketing graduates in MSMEs in Sri Lanka, focusing on their contribution to the achievement of SDGs. The study uses a qualitative methodology, collecting data from 30 MSMEs owners ...

View more