• Unlocking customer engagement via Gamification dynamics in Sri Lankan E-tailing 

  Rajumesh, S.; Karunanithy, M.; Kajenthiran, K. (University of Jaffna, 2023)

  Gamification, widely adopted in various industries, is recognized as a valuable strategy for enhancing customer engagement. In the Sri Lankan e-tailing context, where online shopping has become integral, gamification can ...
• Impact of Customer Relationship Management on Customer Retention: A Study in the Private Healthcare Sector in Jaffna, Sri Lanka 

  Karunanithy, M. (University of Vavuniya, 2022)

  Customer retention is crucial to organizations for their sustainability. Retaining customers is cost beneficial rather than acquiring new. Building a mutually beneficial relationship with customers is becoming important ...
• Power of Brand Name Characteristics on Leisure Shopping 

  Glodiya Fernando, N.I.; Shivany, S. (Research gate, 2017)

  In the essence, customers feel that going shopping is one of their favorite leisure activities. Shopping enjoyment as a consumer’s personality trait that finds shopping more enjoyable and experiences greater shopping ...
• Content Analysis of Promotional Messages Conveyed by Retailers in Mannar District 

  Mary Theresa, S.; Shivany, S. (Research gate, 2018)

  Since the beginning of conflict resolution in Sri Lanka, Retailers in Mannar have been promoting their products to consumers via different media vehicles. Over the years, the promotional processes and systems used by ...
• Branding Problems of Jaffna Made Products: A Multiple Case Studies of Manufacturers in Jaffna District. 

  Malathy, R.K.M.; Shivany, S. (Research gate, 2018)

  Branding is a key tool in marketing to any business whether local products or foreign products to win the market. good branding boosts the business activities and gains competitive advantages in the market place. This ...
• Billboard Advertisement Strategies 

  Shivany, S. (International Journal of Application or Innovation in Engineering & Management, 2018)

  Fluctuating buyer requirements and their activities source to be more imaginative in advertising. To be different, to reach the target audiences with effective messages pointed out the need of creative strategic studies. ...
• Exploring the Factors Influencing Adoption of Internet Banking in Jaffna District. 

  Sujatha, N.; Shivany, S. (International Journal of Recent Science Research, 2018)

  Internet Banking is a form of Self Service Technology, introduced by the leading Commercial Banks in the country in the recent past. Banks that offer this facility claims that that it reduces costs and makes them more ...
• Critical Discourse Analysis of Sinhala Cultural Identity in Celebrity Endorsement in Newspaper Advertisements 

  Jayasingha, S.M.; Shivany, S. (Research gate, 2018)

  Advertisements play major role in unfirming product and services to the market. Celebrity endorser as any individual who relished public credit and who uses recognition on behalf of a consumer good by appearing with it ...
• Marketing Problems of Women Handy-Craft Producers in Jaffna District 

  Kavitha, S.; Shivany, S. (Sairam Institute of Management Studies, Sai Ram Engineering College., 2020)

  The critical challenges in eradicating poverty to meet sustainable incomes, as the number of women‘livelihoods are at lifeless stage. Therefore, government and other related authorities need to set out critical measures ...
• Attitude as the determinant of Mobile Advertising Acceptance and the Moderating effect of Control Facilities 

  Shivany, S. (University of Jaffna, 2010)

  Mobile advertisement has emerged as one of the most popular applications in mobile commerce. It is explored to generate value to its providers and customers as tailored wireless information services. However, in spite ...
• Linkages with Micro Small Medium Enterprises (MSMEs) for Sustainable Higher Education in Management 

  Shivany, S. (University of Jaffna, 2021)

  This chapter explains the imperative of linking with micro small medium enterprises (MSMEs) as vital contributors to the process of commercialization of new knowledge discovered in the higher education sector. Higher ...
• தமிழ்ப்பெண்களுக்கு எதிரான வன்முறைகள்: தமிழ்ப்பத்திரிகைச்செய்திகளின் உள்ளடக்கப்பகுப்பாய்வு 

  Shivany, S. (Department of Tamil, Faculty of Arts, University of Jaffna, Sri Lanka., 2022)

  போருக்குப் பின்னரான இலங்கையில் தமிழர்கள் பற்றிய ஆய்வுகள் அவர்களது சமூக, பொருளாதார, கலாச்சார, சட்ட நிலமைகளில் ஏற்படுத்தப்பட வேண்டிய மாற்றங்கள் பற்றிய விழிப்புணர்வினை ஏற்படுத்துவதற்கு அவசியமாகின்றது. இலங்கையின் 30 ஆண்டுகால ...
• The impact of brand awareness on brand image: the case of mobile phone market in vavuniya district 

  Sinthupa, N.; Karunanithy, M. (University of Jaffna, 2022)

  Purpose: The purpose of this study is to explore how brand awareness influence in forming strong brand image in Vavuniya District mobile phone Market. Through this brand managers can get an idea of how to design and implement ...
• The Silenced Voices: Women Online Harassment 

  Hensman, G.H.; Thasika, Y. (University of Jaffna, 2022)

  Online harassment is an increasing problem worldwide and is often gender-based and targeting women and girls. Amid growing threats to women around the world, this research contributes to understanding the phenomenon of ...
• Antecedents and Consequences of Green Scepticism: Evidence from a Frontier Market 

  Umanakenan, R.; Sabina, D.; Achchuthan, S.; Kajenthiran, K. (Research gate, 2022)

  Explaining how skepticism affects a consumer's green purchasing behaviour is pivotal because it has the potential to alter consumer behaviour. Therefore, this study aims to fill this void by exploring how green skepticism ...
• How to Enhance Customer Loyalty to Retail Stores via Retail Service Quality Practices? A Moderated Mediated Mechanism 

  Achchuthan, S.; Shankar, A.; Manish, D.; Konalingam, K. (Taylor & Francis Group, 2022)

  This study proposes and empirically investigates a moderated mediation mechanism to enhance consumer loyalty via retail service quality (RSQ) practices. The results revealed that the impact of ...
• Does Corporate Governance Matter for Audit Quality? Evidence from Sri Lanka 

  Pratheepkanth, P.; Rajumesh, S. (2022)

  This study aimed to investigate the effects of corporate governance on audit quality. Using a sample of 100 Sri Lankan listed companies from 2016 to 2020, this study used the ordinary least squares method. The results of ...
• Healthcare provider and patient perspectives on access to and management of atrial fibrillation in the Northern Province, Sri Lanka 

  Vethanayagam, A.S.; Shivany, S.; Gooden, T.E.; Guruparan, M.; Balachandran, K.; Gregory, Y.H.L.; Semira Manaseki, H.; Krishnarajah, N.; Shribavan, K.; Subaschandren, K.; Haniffa, R.; Surenthirakumaran, R.; Neil Thomas, G.; Powsiga, U.; Sheila, G.; Deirdre, A.L.; Abi, B. (BMC health service, 2022)

  Atrial fibrillation (AF) is the most common cardiac arrhythmia that affects 60 million people worldwide. Limited evidence on AF management exists from low- and middle-income countries and none from Sri Lanka. We aimed to ...
• Impact of Customer Relationship Practices on Customer Satisfaction in SMEs in Jaffna district during pandemic condition 

  Kumaradeepan, V. (Eastern University, Sri Lanka, 2023)

  In today's highly competitive economy, maintaining long-term relationships with consumers is a major challenges for all firms. Therefor better understanding of customers and their need is very primary step. This aim of ...
• Marketing strategies for empowering wellness tourism in the post Covid -19 pandemic era in Sri Lanka 

  Sivesan, S. (South Eastern University of Sri Lanka, 2022)

  The tourism industry in Sri Lanka capitalizes the significance of the wellness industry by offering travel experience about wellness and health care products to tourists. The main objective of this study is to investigate ...

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