Abstract:
beauty has been a dominant theme in western art, in which an "ideal beauty" is a person who is
admired, or possesses features widely attributed to beauty in a particular culture. Since prehistoric era,
both males and females are consuming beauty care products in their own. Females also relate beauty
care products as anti- aging agents so they always demand a perfect beauty image from a single
product. Lack of literature enriched theories in cosmetic purchase and factors, this study identified the
factors influencing purchase intention towards beauty care products. After the end of prolonged war
purchase intention towards cosmetics products has been improved, and need to
have a clear picture on the factors influencing purchase intention on beauty care products. This study
collected data from 200 women customers on the influence of factors on purchase intention towards
cosmetic products. factors influencing on purchasing intention beauty care products were identified
firm the literatures and explored to a special context. such variables, as Age, Civil status, Brand,
Income, Education, Product knowledge, Price, Promotion, Past experiences, Product quality and Word
of mouth. were explored through EFA analysis in SPSS, this study revealed that the Brand, Education,
Price and Civil status which are mostly influencing on purchase intention through the ranking variable
brand has been identified as most influencing factor for the purchase intention towards beauty care
products.
