The unpredictable political and economic climate in Sri Lanka poses quality issues to the stable continuous and sustainable implementation of the 5S in organizations especially the urban councils. While a number of ...

This study assesses the traditional marketing strategies used by Micro, Small, and Medium Enterprises (MSMEs) in Sri Lanka, focusing specifically on T.D.Y Tailoring in Jaffna and exploring proactive involvement in digital ...

Purpose: This pilot study examines the gender-based differences in omnichannel marketing strategies among micro, small, and medium enterprises (MSMEs) in the Northern Province of Sri Lanka. Understanding how gender influences ...

Purpose: The purpose of this study is to put forward a new research agenda in the context of - behaviour gap. The presented literature review and pilot study expand a number of research potentials. Design/methodology/approach: ...

This study investigates the emerging digital ecosystem of online marketing for startups in the Northern Province of Sri Lanka during the COVID-19 era. Using indepth interviews with 18 entrepreneurs who started their ...

Sexual and Gender-Based Violence (SGBV) in cyberspace is a growing issue, with online platforms increasingly serving as arenas for harassment, exploitation, and discrimination. Women and girls in marginalized regions, such ...

Gamification, widely adopted in various industries, is recognized as a valuable strategy for enhancing customer engagement. In the Sri Lankan e-tailing context, where online shopping has become integral, gamification can ...

In the essence, customers feel that going shopping is one of their favorite leisure activities. Shopping enjoyment as a consumer’s personality trait that finds shopping more enjoyable and experiences greater shopping ...

Branding is a key tool in marketing to any business whether local products or foreign products to win the market. good branding boosts the business activities and gains competitive advantages in the market place. This ...