Television advertising is an industry that has a huge investment opportunity. To help evaluate whether or not advertising investments are earning the best return on investment, it is important to know how effectively ...

SMEs sector is fast growing, which needs specific market development for market survival and success. Today's contemporary marketing environment essentials new strategies for this sector. Nowadays SME's are facing several ...

Post conflict marketing environment is exclusive, and furnish opportunities for marketers to sell their product and services to the potential customers who are returned to their habitual life. The customers in the post ...

The social media is having the direct influence towers the consumers purchasing intention. This purchasing intention having influenced on buying attitude of the customers especially the small and medium enterprises in ...

SMEs play a prominent role in any economy through generating employment, contributing to Gross Domestic Product (GDP), embarking on innovations and stimulating of other economic activities (ESBA, 2011). This sector is ...

Small and Medium Enterprises (SMEs) have been facing huge competition from national and international firms. At the same time, they need to innovate all the systems to sustain in the competitive market. SME’s have a ...

Health issues and environmental pollution draw consumers towards green products and services. These issues have also been crushed the peace of the world. They are small in their size and they have been struggling to ...

Small medium enterprises (SMEs) are often the driving forces and backbone for the Nation. The purpose of the study is to examine the impact of marketing strategy on the SME development in Jaffna district. All the owners ...

With the globalization trend, Small and Medium Enterprises (SMEs) are in rapidly growing and developing arena. It has momentous influences on the prolific changes in all countries, and they are major contributor for ...

The purpose of this study is to examine the effect of competitive and green marketing strategy on development of SME in Jaffna district by surveying 302SMEs in Jaffna district. Resource advantage theory of competitions ...