The homestay concept creates a unique experience for the guests. It also empowers homestay operators to get additional income and create job opportunities. Ella is a popular destination for homestay tourism in Sri Lanka. ...

The study aims to identify the association between Linking Social Capital (LSC) and People's Involvement (PI) in the tourism context. LSC is one of the essential factors that influence PI in tourism activities. While the ...

This study investigates the effects of social media advertising features on consumers’ purchase intention in the context of Bangladesh. Data was collected from 318 social media users through an online questionnaire survey ...

Green consumer values are an upcoming trend in today’s developing world since most people are highly concerned about the concept “go green”. The main reason behind that is that present customers pay more attention to ...

This paper converses with Sri Lankan adolescents’ perceptions about how celebrity endorsement advertisements impact brand image. A quantitative survey method was constructed by issuing a self-administrated questionnaire ...

Risk is an unavoidable phenomenon that may potentially interfere with the successful completion of a project. It may affect positively or negatively to the cost, quality and duration of any of the projects. In traditionally, ...

The vehicles' illuminations level in the road in the night is uncontrolled and beyond the bearable level these days. There are two different beam modes in vehicles, such as dim and high. The high beam mode makes additional ...

Metadata is the primary element for bibliographic communications. Hence, metadata should be qualified for a fruitful exchange of knowledge. The study examines the statements of title-proper and other-title-information ...

This paper focuses on removing the ambiguity regarding selecting the research methodology when embarking on a research project by the researcher in the social science phenomenon. Quantitative, qualitative, and mixed ...

Unprecedentedly, the COVID-19 (Coronavirus) outbreak causes businesses with many unforeseen challenges due to its rapid spreading and global reach. Due to the global magnitude and changing impact of the Covid-19 crisis, ...