Abstract:
Unprecedentedly, the COVID-19 (Coronavirus) outbreak causes businesses with
many unforeseen challenges due to its rapid spreading and global reach. Due to the
global magnitude and changing impact of the Covid-19 crisis, there is an urgent need
to consider its effects on entrepreneurship. Therefore, more and more businesses are
now looking to improve their continuity plan to better prepare for the impact of
COVID-19. Thus, the present study aims to investigate the effect and consequences
of COVID-19 in entrepreneurial firms. With the purposive sampling technique's aid,
data were garnered from entrepreneurs and small- business owners in the Vavuniya
district with in-depth interviews. The majority of the informants interviewed
disclosed that the COVID-19 devastated firms’ productivity, demand, customers'
loss, and, consequently, performance. Moreover, it has been found that the COVID 19 epidemic has given an open-door for entrepreneurs to conduct their business
operations online.
