Abstract:
There are various forms of activities and resources linked with the agricultural sector
towards agro-tourism. Since the tourism sector has been emerging as one of the
country's key economic contributors, a link between tourism and agriculture would
be mutually complementary for both sectors while rendering potential benefits to the
rural farming community. Therefore, this study's objective was to explore an existing
case of agro tourism with the intention to find out innovative elements of agro
tourism, catalyzers, and obstacles that come in the process of agro-tourism
development. The case study methodological approach was applied in this research
utilizing interviews and mixed-mode methods, combining in-depth, semi-structured
interview questions. Over the years, the step by step progression of tourism activities
in Gurubeula was an evolutionary process for which the external influences were
minimal. Innovations came from within that is interlocked with the existing system
well. There is much potential for agro-tourism development at the site and the
incorporation should be done with care with the least disturbance to the system.
Further case studies regarding agro tourism will expose unique characteristics of
individual cases that will enrich the knowledge base for a local model of agro –
tourism development.
