Abstract:
Rathnapura is one of the leading districts in Sri Lanka. Also well known as gem city
in the country with a lot of well-known attractions and lesser-known attractions
available in the area. According to the primary survey, even though there is a high
volume of arrivals to significant attractions, other areas are not popular among foreign
tourists. Therefore, the study was conducted to identify tourists' demographic profile,
determine the relationship between destination attributes and tourist satisfaction,
identify the most significant destination attribute, and make recommendations to
improve tourists’ satisfaction. For this quantitative research study, 100 foreign
tourists who visit the Rathnapura area were selected as samples. The convenience
sampling technique is used by the researcher. Both primary and secondary data were
collected and analyzed by SPSS version 21. According to the findings, Accessibility,
Amenities, and Accommodations create a weak positive relationship with tourist
satisfaction. However, Attraction in the Rathnapura area creates strong positive
relations with tourists’ satisfaction. It is suggested to develop accessibility with good
internal transportation, infrastructure, and other services. The accommodation sector
needs to be improved further by providing value for money, service quality, and
accommodation facilities development. It is also important for public and private
promotional activities to develop Rathnapura as a major tourist destination.
