Marketing: Recent submissions

Now showing items 1-20 of 136

Factors affecting the sales reduction for SLT 4G LTE product in SLT mobitel Trincomalee branch

Jasitharan, M.; Kumaradeepan, V. (South Eastern University of Sri Lanka, 2024)

The organization success and the failures depend on the number of sales that achieved by the organization per month. This article is about the research investigate about the factors behind the sales reduction of 4G LTE ...
Social media marketing and post purchase behavior: A concept Paper

Nivethika, A.; Kumaradeepan, V. (South Eastern University of Sri Lanka, 2024)

The aim of the research is to explore the impact of social media marketing on post-purchase behavior.The current modern era, social media marketing is very popular in all over the world. Number of research articles derived ...
Economic Performance Measure for Creating Shareholder’s Value: A Study of Selected Manufacturing Companies in Colombo Stock Exchange

Thasika, Y.; Dilogini, S.; Nishanthini, A. (South Eastern University of Sri Lanka, 2016)

This study intends to analyses the importance of economic performance measure for creating shareholder’s value. There is dearth of literature on economic value added in Asian counties including Sri Lanka. To the best of ...
International chamber of commerce (icc) code On advertising practices and sri lankan advertisements

Grace, H.H.; Dilogini, S. (University of Jaffna, 2017)

Advertising has a crucial role in today's competitive business environment. Advertising is a mode of communication between seller and the buyer. The current business trend involves the emergence of new business entities ...
Patterns of women entrepreneurship: A qualitative study in Sri Lanka

Yogeswaran, T.; Grace, H.H.; Dilogini, K. (Monash University, 2019)

Entrepreneurship in Sri Lanka shows its great importance in socio-economic growth. Though it was dominated by males, it has now moved into a new trend where female starts new business ventures. Development of female ...
A Study on Green Human Resource Management Practices in Jaffna

Thasika, Y.; Dilogini, S.; Nishanthini, A. (University of Jaffna, 2016)

Using exploratory study, the pervading nature of green human resource management practices was examined in organizations located in the Jaffna district. The data were garnered from human resource practitioners by using ...
Implications of Green Practices in the Hotel Industry: A Study in Jaffna District

Kajotha, V.; Sangarathas, T.; Dilogini, S. (University of Jaffna, 2016)

This study aims at implication of green practices in current hotel industry in the Jaffna district and perception of industries regarding green practices in hotel management in Jaffna. It is well known that the environment ...
Customers' characteristics of behaviour to use tech-marketing in banks: Propositions for future research

Dilogini, S.; Shivany, S.; Asoka Malkanthie, M.A. (Vavuniya campus of the University of Jaffna, 2018)

Customers play a vital role in the marketing world. Without customers, marketers cannot continue to exist in the marketplace. Technological application into marketing activities increases the global access for customers ...
Blended Learning System in Higher Education and Concerns of Students with Special Needs in Sri Lanka

Thasika, T.; Dilogini, S.; Grace, H.H. (Technological Advances in Science, Medicine and Engineering, 2023)

Purpose: Sri Lanka has been making significant improvements over the years to provide equal educational opportunities for all children at all levels and all stages of education after the progressive introduction of free ...
Exploring The Mental Health and Well-Being of Public Healthcare Workers (HCWs) Amid Economic Crisis in Sri Lanka

Dilogini, S.; Grace, H.H.; Thasika, T. (Chartered Institute of Personnel Management, 2024)

This study explores the mental health and well-being challenges faced by public healthcare workers (HCWs) in the midst of Sri Lanka's economic crisis. Despite existing research on the psychological impacts of pandemics on ...
Are e-learning challenges adequately addressed in Sri Lanka's rural communities? A qualitative study

Thasika, T.; Dilogini, S. (Technological Advances in Science, Medicine and Engineering, 2024)

Purpose This study aims to explore the insights and misconceptions of small and medium enterprises (SMEs) entrepreneurs in Sri Lanka's arts and crafts industry regarding omni- channel marketing technology. By exploring ...
Exploring the challenges of augmented reality applications in sustainable digital marketing: a case study of arts and crafts micro, small, and medium enterprises in Sri Lanka

Dilogini, S.; Shivany, S. (Rajarata University of Sri Lanka, 2024)

This study aims to identify the challenges faced by micro-, small-, and medium-sized enterprises (MSMEs) in digital marketing, specifically focusing on Augmented Reality Applications (AR Apps). This addresses a critical ...
From traditional to digital: empowering sun mixture through University-community development participatory action research

Lambert, A. D. A.; Uthayakumar, A.D.A.; Bandara, A.M.S.L.; Bamunusinghe, B.A.I.K.; Geerththana, B.; Wijerathna, C.N.; Wickramasinghe, D.P.A.M.; Dissanayake, D.O.; Kodithuwakku, H.K.W.T.; Dilogini, S. (Rajarata University of Sri Lanka, 2024)

Sun Mixture, a Micro Small and Medium Enterprise (MSME), faces significant challenges due to its limited digital presence and reliance on traditional sales methods. This has resulted in a restricted market reach, diminished ...
Assessing challenges and facilitators to the adoption of digital payment gateway systems in Sri Lanka: a comparative analysis with global trends

Sharangan, S.; Dilogini, S. (Technological Advances in Science, Medicine and Engineering, 2024)

Purpose: This study assesses the adoption challenges and facilitators of digital payment gateway systems in Sri Lanka, providing a comparative study with global trends. The aim is to equip stakeholders with practical ...
Digital transformation of traditional restaurant micro, small, and medium enterprises (MSMEs) in Sri Lanka: University - community development participatory action research

Liyanage, H.L.M.K.; Kanchana, H.P.G.; Prabhashana, I. G.T.S.; Fernando, J.T.S.; Pirashanthiny, K.; Dulanjana, K.M.T.N.; Dasanayaka, K.M.C.S.; Madhusanka, K.M.P.R.; Jayathilaka, K.A.S.P.; Jayalath, K.A.U.D.; Dilogini, S. (Rajarata University of Sri Lanka, 2024)

This Participatory Action Research investigates the digital transformation of Fluffy Ice Bar, a startup restaurant in Jaffna, Sri Lanka, which primarily relies on word-of-mouth marketing and lacks social media presence. ...
University-community Development participatory action research on digital marketing adoption by Royal animal hospital

Danuyal, M.; Ramyah, M.; Karunarathna, M.; Senadeera, N.A.S.L.; Sandunika, N.E.P.N.; Dasanayaka, N.G.K.G.N.; Prathapasinghe, P.A.U.C.; Ranmohotti, R.G.I.S.; Karunarathna, R.M.M.L.; Thilakarathne, R.M.S.I.D.; Dilogini, S. (Rajarata University of Sri Lanka, 2024)

This study investigates the adoption and preference of digital marketing tools by animal hospitals in Jaffna with the aim of enhancing awareness and utilization of digital marketing strategies among Micro Small and Medium ...
Do arts and crafts entrepreneurs in Sri Lanka have misconceptions about omni-channel market- ing technology? A case study approach

Dilogini, S. (Technological Advances in Science, Medicine and Engineering, 2024)

Purpose This study aims to explore the insights and misconceptions of small and medium enterprises (SMEs) entrepreneurs in Sri Lanka's arts and crafts industry regarding omni- channel marketing technology. By exploring ...
A roadmap in enhancing digital marketing capabilities at Saidiha multi products: University-community development participatory action research

Rosangeline, S.; Vithursiya, S.; Neojetha, T.; Niranchana, S.; Wimash, R.; Lasindu, T.G.R.M.; Jeethusha, S.; Kiritharan, S.; Dilogini, S. (Rajarata University of Sri Lanka, 2024)

This study investigates the adoption of digital marketing solutions by Micro, Small, and Medium Enterprises (MSMEs) in Sri Lanka, focusing specifically on Saidiha Multi Products in Nallur, Northern Province. The primary ...
Practical execution of digital marketing for natural beauty: University-community development participatory action research

Sriragabairavi, T.; Karunarathne, U.G.D.G.; Bandara, U.G.S.N.; Prabhath, W.S.; Devindika, W.P.G.V.; Waththegedara, W.G.I.H.; Thiluxkanth, T.; Poulsiyam, T.; Linojan, U.; Dilogini, S. (Rajarata University of Sri Lanka, 2024)

This study explores the digital marketing involvement of micro, small, and medium-sized enterprises (MSMEs) in Sri Lanka, focusing on Kurunagala that specializes in natural beauty products. This research provides a ...
Do we need to understand the specific challenges related to omni-channel marketing technology among SMEs in Sri Lanka?

Dilogini, S. (Technological Advances in Science, Medicine and Engineering, 2024)

Purpose This study fills a significant research gap by addressing the lack of attention to specific issues and challenges related to omni-channel marketing technology for small and medium enterprises (SMEs) in Sri Lanka. ...

Now showing items 1-20 of 136

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