This study explores the possibility of learning and teaching digital marketing through a participatory action research (PAR) approach in the form of a student-led digital transformation project for super Tea, a traditional ...

This research aims to investigate the application of omnichannel marketing technology in the improvement of memorandums of understandings for Sri Lankan universities and professional institutions specializing in business, ...

The aim of the research is to explore the impact of social media marketing on post-purchase behavior.The current modern era, social media marketing is very popular in all over the world. Number of research articles derived ...

Advertising has a crucial role in today's competitive business environment. Advertising is a mode of communication between seller and the buyer. The current business trend involves the emergence of new business entities ...

Using exploratory study, the pervading nature of green human resource management practices was examined in organizations located in the Jaffna district. The data were garnered from human resource practitioners by using ...

Customers play a vital role in the marketing world. Without customers, marketers cannot continue to exist in the marketplace. Technological application into marketing activities increases the global access for customers ...

This study explores the mental health and well-being challenges faced by public healthcare workers (HCWs) in the midst of Sri Lanka's economic crisis. Despite existing research on the psychological impacts of pandemics on ...

This study aims to identify the challenges faced by micro-, small-, and medium-sized enterprises (MSMEs) in digital marketing, specifically focusing on Augmented Reality Applications (AR Apps). This addresses a critical ...