Vaikunthavasan, S.; Velnampy, T.; Rajumesh, S.(University of Jaffna, 2019)
The purpose of this study is to examine the effect of competitive and green marketing
strategy on development of SME in Jaffna district by surveying 302SMEs in Jaffna
district. Resource advantage theory of competitions is ...
James, R.; Kowsikka, F. M. J. J.(University of Jaffna, 2019)
When newcomers enter into organizations they often feel stressed and find difficulties
to adjust to the new organizational context. Through the socialization process they
learn how to adjust to the new context. Previous ...
Bodla, B. S.; Diwan, S.P(University of Jaffna, 2019)
The incidence of congruence among presumed, communicated and perceived
positioning strategies off our Indian car brands (WagonR, Santro, Spark and Figo) is
examined. The triangulation research methodology (pilot survey, ...
Kengatharan, N.; Shakira, M. N. F.(University of Jaffna, 2019)
The reason for students' absenteeism may vary across nations depending on country
and cultural differences. Studies on student's absenteeism that have been investigated
in the west are reflective of such cultural contexts ...
Within the extensive body of tourism literature, successful implication of sustainable
tourism and obstacles to its practices in the developing world are emerging themes.
This paper critically investigates challenges to ...
Mustafa, A.M.M; Nisthar, S.(University of Jaffna, 2019)
This study aims to find out the relationship between the trends of various exchange
rates and the trend of imports on Sri Lankan empirical context. The quantitative
method is used by using the time series data in this ...
This study investigates the association between corporate governance and
intellectual capital (IC) disclosure, controlling for firm age and leverage, for a sample
of 150 Sri Lankan listed firms. The independent variables ...
Ahmed, S.; Islam, S.R.(University of Jaffna, 2018)
Employee engagement is considered as a vital issue to the practitioners for smooth
operations of their business concerns. Thus, the study is conducted to measure the
influence of Human Resource Management (HRM) practices ...
Raveendran, T.; Gamage, A.S(University of Jaffna, 2018)
The business researchers are interested in identifying what leadership styles result in
positive outcomes in organizations. From the work of the researchers, many theories
and approaches have been developed time to time. ...
Businesses around the world proclaim their employees as being the corporation’s
most valuable resource. The field of human capital (HC) is not a new one and, studies
focussing specifically on HC and its importance to ...
The purpose of the study is to find out the impact of foreign debt, foreign portfolio
investment, foreign direct investment, foreign remittance and foreign import on
economic development. For this purpose, we use data from ...
Kurunathan, D.; Thasika, Y.(University of Jaffna, 2018)
Throughout the qualitative study, researchers examined how graduates are
demanding jobs to settle an optimal balance between public and private jobs.
Findings are based on in-depth interviews with recently and earlier ...
THATSHAYINI, P.; RAJINI, P.A.D.(University of Jaffna, 2018)
Occupational Safety and Health (OSH) is an important aspect which allows an
organisation to systematically manage the safety and health of the workers in a
workplace. Adoption of OSH in a work environment therefore helps ...
Jeyan Suganya, D.F.; Kengatharan, L.(University of Jaffna, 2018)
Banking system takes a major part to provide better financial services to the people in
a country. Aim of this study is to examine what extent bank internal factors impact on
profitability of commercial banks in Sri Lanka. ...
Small and Medium-scale Enterprises (SMEs) led by women play a pivotal role in the
developing economies. Nonetheless, extant research evince that Asian women-led
SMEs and/or women entrepreneurs are still not performing up ...
This article presents the brand management process based on the Peircean principles
of Semiotics, for sign analysis. Based on the application of semiotics for brand
management, it is argued that consumers are able to receive ...
Seminal research studies in the sphere of work family conflict lend credence to the
notion that work family conflict is a deleterious factor hampering employee
performance at work. Consequently, this study close looks at ...
International human resource management (IHRM) literature widely discusses the
issues of repatriation of employees in multinational companies. This literature mainly
focuses on job related variables and provides theoretical ...
As part of sub-Saharan Africa, Ghana has not missed the opportunity to attract
considerable investment from Western multinational enterprises (MNEs) due to its
rich natural resources and potential for growth, yet presents ...
In this contemporary world, most of the organizations understand the importance of
managing human resources effectively and efficiently to become successful. Many
Previous researches have established a significant relationship ...