http://repo.lib.jfn.ac.lk/ujrr/handle/123456789/5693 2026-04-05T16:51:25Z http://repo.lib.jfn.ac.lk/ujrr/handle/123456789/1718 THE EFFECT OF COMPETITIVE AND GREEN MARKETING STRATEGY ON DEVELOPMENT OF SMES Vaikunthavasan, S.; Velnampy, T.; Rajumesh, S. The purpose of this study is to examine the effect of competitive and green marketing strategy on development of SME in Jaffna district by surveying 302SMEs in Jaffna district. Resource advantage theory of competitions is underpinned to link the marketing strategy and performance development of SMEs. Llittle researches were undertaken into the competitive marketing strategy and green marketing strategy in SMEs in the post war context. The influences of these marketing strategy on the performance of SME is nebulous in the post ear context. Data were collected by using questionnaires from owners of SMEs. Simple random sampling method was applied to select samples for this study. Structural equation method (SEM) was utilized to identify the effect of marketing strategy on the development of SMEs .The findings revealed that competitive marketing strategy significantly influenced on the financial development, customer development and SME development and not significantly influenced on the employee development. Regarding green marketing strategy, it significantly influenced on customer development and employee development not significantly influenced on the financial and SME development. This research suggested that entrepreneurs need to apply these two strategies for the development of SMEs. 2019-01-01T00:00:00Z http://repo.lib.jfn.ac.lk/ujrr/handle/123456789/1717 NEWCOMERS’ SOCIALIZATION: THE PROACTIVE BEHAVIORS, SATISFACTION AND SOCIAL INTEGRATION James, R.; Kowsikka, F. M. J. J. When newcomers enter into organizations they often feel stressed and find difficulties to adjust to the new organizational context. Through the socialization process they learn how to adjust to the new context. Previous studies investigated the role of organizations in the process of newcomer adjustment. However, the individual role in newcomer adjustment has not been sufficiently discussed in the literature; particularly there is no such study in the Sri Lankan context. This study examines the influence of newcomer proactive behaviors (positive framing, relationship building, information seeking and feedback seeking) on adjustment (job satisfaction and social integration). This study was conducted with 114 newcomers who had less than one year of work experience from banking sector in Northern Province of Sri Lanka. The study employed PLS-SEM with Smart PLS to test the proposed hypotheses. The findings revealed that among the four proactive behaviors, positive framing positively influences both satisfaction and social integration. Information seeking, feedback seeking and relationship building also positively influence either job satisfaction or social integration. These findings suggest that newcomers need to engage in proactive behaviors to achieve satisfaction at the workplace and to become acceptable members of the organization. Further, this study contributes to the literature by investigating the influence of proactive behavior in the socialization process among new employees in the banking sector in the Sri Lankan cultural context. 2019-01-01T00:00:00Z http://repo.lib.jfn.ac.lk/ujrr/handle/123456789/1716 IDENTIFYING THE CONGRUENCE AMONG THE PRESUMED, COMMUNICATED AND PERCEIVED BRAND POSITIONING STRATEGIES OF INDIAN AUTOMOBILE BRANDS Bodla, B. S.; Diwan, S.P The incidence of congruence among presumed, communicated and perceived positioning strategies off our Indian car brands (WagonR, Santro, Spark and Figo) is examined. The triangulation research methodology (pilot survey, secondary data and content analysis) is applied to examine the three populations (expert views, advertising strategies and consumer perceptions) considered in the study. The results reveal the popularity of two positioning strategies i.e. “Visual Artistic” and “Basic Features” in case of three car brands whereas Figo stands on the positioning of “Cost and Finance.” Regarding the congruence among experts’ presumed strategies and the communication tactics employed by selected car brands, it is observed that all the communicated strategies are not presumed and thus ambiguities prevail in the process. This paper also calls the corporate attention to the fact that even positioning strategies perceived by the customers are not presumed by experts and hence there is need to re-assess the brand positioning strategies to curtail these ambiguities. However, the positioning activities highlighted in communications are successfully recognized by the target customers to some extent. The paper concludes with the discussion on managerial implications and limitations. 2019-01-01T00:00:00Z http://repo.lib.jfn.ac.lk/ujrr/handle/123456789/1715 EVERY DAY STUDENTS IN SCHOOLS MATTER–REASONS FOR NOT ATTENDING THE SCHOOL: EVIDENCE FROM ADVANCED LEVEL STUDENTS Kengatharan, N.; Shakira, M. N. F. The reason for students' absenteeism may vary across nations depending on country and cultural differences. Studies on student's absenteeism that have been investigated in the west are reflective of such cultural contexts and therefore, the finding can not be directly applied to another cultural context. There is a dearth of such studies in Asian and other similar developing countries. Consequently, the present study aims to discover factors determining students’ absenteeism in Sri Lanka. Strongly based on philosophical assumptions, the present study mainly employed a survey research strategy and data were primarily garnered from a self-administrated questionnaire. A total of 129 Advanced level students representing Arts and commerce streams were conveniently selected from five schools, namely KG/MW Baduriya Central College, KG/MW Zahira National School, KG/MW Mayurapada National School, KG/MW Nooraniya Muslim Vidhyalaya and KG/MW Mederigama Central College located Mawanella Zone in Sabaragamuwa province. The study revealed six factors determining students’ absenteeism, named student-preference, teacher and subject, physical and mental capabilities, non-collegiate, classroom facility and personal factors. Needless to say, the current study made several theoretical and practical implications. 2019-01-01T00:00:00Z