Abstract:
Coconut is one of the major source of Jaffna District. It has the greatest prospects for growth
and development. The coconut based producers have been facing huge problems. Value
addition in each aspect of coconut based productions create more quality and adequate
demand for the products. The purpose of this research is to diagnose the tremendous problems
and challenges for value addition of coconut based productions in Jaffna District. Initially this
paper reviewed the existing literature, empirical studies as well as the prevailing data bases in
order to identify the problems and challenges for value addition. Then researcher conducted
qualitative exploratory narrative research on coconut based productions in Jaffna District.
Subjects were the owners or managers of enterprises and purposive sampling technique was
utilized to select the subjects for this research. Unstructured interview was conducted to collect
data. The problems and challenges of entrepreneurs regarding value addition were categorized
with coding method by using NVIVO software. Present study identified two types of problems;
internal and external problems associated with value addition. This research had two coin side
implication, for owners of enterprises and other stakeholder to improve the productivity of
organizations.
