Housing Finance is linked with the provision of infrastructure and utilities because it has a clear relationship with the volume of new stock which will be built. As mentioned earlier, housing finance plays an intermediary ...

Nowadays, following a professional course has been a famous trend among the undergraduates. Professional courses can be followed by anyone with minimum qualification. The purpose of this study is to find out the reasons ...

This explorative study conducted to identify factors affecting on consumers fast foods buying behavior with special reference to Pizza Hut outlet in Anuradhapura city area. The study population represented by each and ...

Consumers' perceived security risks in online shopping is an important aspects which influence consumer's buying behavior in online. This paper focuses ten dimensions of consumer perceived risk such as performance risk, ...

Considering the changing rural consuming system the rural consumers are becoming more concerned about the branded items not only in the case of consumer durables but on non durables also. Hence the study is undertaken ...

Corporate world largely relies on empirical evidence for decision making. Decision making is a cognitive process resulting in the choice of a particular course of action from among options available. Strategic marketing ...

Managing effective Relationship Marketing Practices are increasingly important in the banking industry. Since the length in years of customer relationships are one of the most important factors that contribute to the ...

In recent years, in Sri Lanka, government pays its focus on promoting palmyrah industry through developing appropriate marketing strategies. Before 1978, this agro-based palmyrah industry was excluded from the Sri Lankan ...

Absence of research on micro credit marketing strategies which significantly contributing factor to strategic marketing, and micro credit marketing in the financial and nonprofit organizations domain, and the extant ...

Information and communication technologies have introduced new methods of teaching, research methodologies and education facilities for online learning and entertainment.Jega (2007a) introduced university as an institution ...