Abstract:
Consumers' perceived security risks in online shopping is an important aspects which influence
consumer's buying behavior in online. This paper focuses ten dimensions of consumer perceived
risk such as performance risk, physical risk, financial risk, sauce risk, security risk, delivery risk, time
risk, social risk, psychological risk and privacy risk in Sri Lankan context. Research question and
hypotheses were determined after the wide spectrum of literature review. Structured questionnaire
method used to collect the data and there were 128 respondent participated in this research study.
The results also proved that privacy and security concerns are the main barriers to shopping on the
Internet. The analysis include descriptive analysis, the Pearson correlation analysis and t-test. From
this research study it can be concluded that, the column " importance" the hypotheses such as
financial risk, delivery risk, time risk, social risk, psychological risk and privacy risk has negative effect
on attitudes towards online shopping. On the other hand the column "the chance the risk occur" the
hypotheses such as performance risk, physical risk, financial risk, sauce risk, security risk, delivery
risk, time risk, social risk, psychological risk and psychological risk has negative effective on attitudes
towards online shopping.
