How to Enhance Customer Loyalty to Retail Stores  via Retail Service Quality Practices? A Moderated  Mediated Mechanism

dc.contributor.author	Achchuthan, S.
dc.contributor.author	Amit, S.
dc.contributor.author	Manish, D.
dc.contributor.author	Kajenthiran, K.
dc.date.accessioned	2022-03-10T03:57:54Z
dc.date.accessioned	2022-06-28T04:03:11Z
dc.date.available	2022-03-10T03:57:54Z
dc.date.available	2022-06-28T04:03:11Z
dc.date.issued	2022
dc.identifier.uri	http://repo.lib.jfn.ac.lk/ujrr/handle/123456789/5532
dc.description.abstract	This study proposes and empirically investigates a moderated mediation mechanism to enhance consumer loyalty via retail service quality (RSQ) practices. The results revealed that the impact of physical aspect, reliability, personal interaction, and policy on customer loyalty is significantly mediated by the affective commitment to the retailers. Further, the retailer’s corporate image enhanced the indirect effects of reliability, personal interaction and retailing policy on customer loyalty. By investigating how the interplay of RSQ dimensions, affective commitment and corporate image enriches retail service qual ity, this study contributes to the retailing literature.	en_US
dc.language.iso	en	en_US
dc.publisher	Taylor & Francis Group	en_US
dc.subject	Retail Service Quality	en_US
dc.subject	Affective commitment	en_US
dc.subject	Corporate image	en_US
dc.subject	Moderated mediation	en_US
dc.subject	Customer loyalty	en_US
dc.title	How to Enhance Customer Loyalty to Retail Stores via Retail Service Quality Practices? A Moderated Mediated Mechanism	en_US
dc.type	Article	en_US