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The impact of promotional mix elements on brand equity;banking sector (banks in jaffna peninsula)
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| dc.contributor.author | Kurunathan, D. | |
| dc.contributor.author | Grace, H.H. | |
| dc.date.accessioned | 2022-01-21T09:40:40Z | |
| dc.date.accessioned | 2022-06-28T04:03:10Z | |
| dc.date.available | 2022-01-21T09:40:40Z | |
| dc.date.available | 2022-06-28T04:03:10Z | |
| dc.date.issued | 2014 | |
| dc.identifier.issn | 2362-0536 | |
| dc.identifier.uri | http://repo.lib.jfn.ac.lk/ujrr/handle/123456789/5181 | |
| dc.language.iso | en | en_US |
| dc.publisher | University of Jaffna | en_US |
| dc.subject | Promotional mix | en_US |
| dc.subject | Brand equity | en_US |
| dc.subject | Brand imag | en_US |
| dc.title | The impact of promotional mix elements on brand equity;banking sector (banks in jaffna peninsula) | en_US |
| dc.type | Article | en_US |
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Marketing [100]