Abstract:
Certain policies have been adopted by deferent electronic media
institution with a view to enhance national integration. One of the policies
adopted by the said is the ‘Language Policy’. The national integration is done
by various means by media institutions. ‘The First Step’ is one such means
where Trilingual policy has been implemented in an advertisement telecast
and broadcast in MTV and MBC PLC. Channels before the programme ‘The
News First’. This study attempts to provide a detailed syntactic and
semantic analysis of the use and non-use of the advertisement ‘The First
Step’.
