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Exploring the Model for Multimedia Messaging Services for Special Context

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dc.contributor.author Grace, H.H.
dc.contributor.author Kajanthy, S.
dc.contributor.author Kurunathan, D.
dc.date.accessioned 2021-07-02T07:03:55Z
dc.date.accessioned 2022-06-27T04:42:32Z
dc.date.available 2021-07-02T07:03:55Z
dc.date.available 2022-06-27T04:42:32Z
dc.date.issued 2017
dc.identifier.uri http://repo.lib.jfn.ac.lk/ujrr/handle/123456789/3150
dc.description.abstract This research paper aims to explore a model for multimedia messaging services in contemporary marketing environment. There are many research studies in foreign countries regarding Multimedia Messaging service which is applicable to their cultural environment and context. But in Sri Lanka, there are lack of research studies regarding MMS marketing. This research study aims to fill this research gap and to establish a new model for the special context. Now-a-days marketers have reduced the paper advertisement, television advertisement and have shifted to mobile marketing. Mobile usage is an instant response giver to the marketers by the customers. In this way new methods of MMS are making business activities very much effective trends than past eras used on traditional methods. The main purpose of this research paper from the researchers' point of view is to develop a model to understand the significant role of MMS in contemporary marketing world. This research paper explores a model which gives a new insights of multimedia messaging service connected with marketing aspect to special context through analyzing the past researchers' conceptual models. This research paper is concluded by citing the past researchers' models and suggestions. Finally, the researchers have found a new model for a special context. en_US
dc.language.iso en en_US
dc.publisher University of Jaffna en_US
dc.subject Ease of Use en_US
dc.subject Intention en_US
dc.subject MMS en_US
dc.subject Special context en_US
dc.title Exploring the Model for Multimedia Messaging Services for Special Context en_US
dc.type Article en_US


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