Abstract:
This study, which is centered on a widespread review of literature, aims to probe how
does the environmental friendly perceptions of tourists, impact on tourists' their visit
intention for tourists hotels. The fundamental reason for conducting the research was to
investigate the cause for receiving much importance as a green destination among the other
hotels in the area and to examine whether tourists' environmental friendly perceptions have
an influence on it. Attitudes, subjective norms, perceived behavioral control and
environmental concern are identified as the underpinning dimensions for the
environmentally friendly perception. Stratified random sampling method was used to
distribute the questionnaire among the sample which has been used 221 respondents within
the visitors of the hotel. This study used the multiple regression analysis to show the impact of
environmental friendly perceptions towards tourists' visit intention. The discussion reveals
that tourists' environmental concern does not have a significant impact on visit intention
while the other three dimensions namely attitudes, subjective norms and perceived
behavioral control have a significant impact on visit intention by analyzing the results.
Moreover, attitude dimension seems to have the highest impact on visit intention. This
research will make a positive contribution on understanding how the direction of
environmental friendly practices influences on tourists' visit intention.
