Abstract:
Nowadays Corporate Social Responsibility (CSR) is the most significant factor for
the organization and it is directly affected to performance of the organizations. CSR realizes
the responsibility of organization of related parties and the concept of CSR became to the
th world of the 20 century as a result of industrial revolution. The key objective of
organizations is to maximize the profit and in the case of CSR, organizations are avoided that
key objective and try to minimize the gap between organization expectations and
stakeholder's expectations. CSR helps to enhance competitive advantages of organizations
and through that creates long term sustainability for organizations and also it avoids
negatives and creates positives for organizations. CSR is one of the business strategy and that
mitigate potential risks involve with the organizations. This study aims to identify the impact
of the CSR on organization performance of bank industry in Sri Lanka. There are various
factors influence on the organization performance and this study implements to know
whether CSR has a real impact on organization performance. On the other hand, still
companies don't know what proportion of CSR is to be maintained and what kind of CSR is to
be done to gain more and thereby Objectives of the study are set to answer for those problems.
Additionally, this study is providing the theoretical base on CSR and organization
performance and through that analyse the relationship between CSR and organization
performance. To achieve objectives of the study, quantitative approach has used with 72
respondents and the results are indicated that there is a significant positive correlation
between CSR and organization performance of bank industry in Sri Lanka and also CSR
positively impact on the organization performance of bank industry in Sri Lanka.
