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Browsing Marketing by Subject "Absorption competence"

Browsing Marketing by Subject "Absorption competence"

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  • Hensman, G.H.; Vaikunthavasan, S. (Sabaragamuwa University of Sri Lanka, 2021)
    Small and Medium Enterprises (SMEs) have been facing huge competition from national and international firms. At the same time, they need to innovate all the systems to sustain in the competitive market. SME’s have a ...