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Browsing Marketing by Author "Hensman, G.H."

Browsing Marketing by Author "Hensman, G.H."

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  • Challenges in tomato cultivation and marketing: a thematic analysis 
    Hensman, G.H. (Journal of Agriculture and Value Addition. 4(2): 13˗25., 2022)
    This paper aims to identify the challenges in the cultivation and marketing of tomatoes and the marketing mechanisms for the surplus production of tomatoes. This paper uses in-depth interviews with twenty-eight farmers ...
  • How Competency Marketing Influences Sme Sector: A Mixedmethods Approach 
    Hensman, G.H.; Vaikunthavasan, S. (Sabaragamuwa University of Sri Lanka, 2021)
    Small and Medium Enterprises (SMEs) have been facing huge competition from national and international firms. At the same time, they need to innovate all the systems to sustain in the competitive market. SME’s have a ...
  • “Out” Or “Not Out” in Higher Education: The Lived Experiences of a Transgender Student 
    Hensman, G.H.; Dilogini, S. (University of Jaffna, 2022)
    Creating transgender awareness in higher education institutions and guiding University student counsellors is very much needed. Focusing on this, this study seeks insights into the general perspective of the lives, experiences ...
  • The Silenced Voices: Women Online Harassment 
    Hensman, G.H.; Thasika, Y. (University of Jaffna, 2022)
    Online harassment is an increasing problem worldwide and is often gender-based and targeting women and girls. Amid growing threats to women around the world, this research contributes to understanding the phenomenon of ...