Browsing Marketing by Issue Date

Impact of integrated mobile marketing communication on customer perceived value of services in Sri Lankan commercial banking sector

Fazeela, J.A; Shivany, S. (University of Colombo, 2010)

Communication affects the quality of the services, its shapes and images of the organization in the mind of the customers where integrated marketing communication especially mobile marketing communication play crucial role ...

Impact of integrated mobile marketing communication on customer perceived value of services, and the contribution of Technology as a Moderator: Special application to the private commercial Bank in Sri Lanka

Fazeela, J.A; Shivany, S. (2010)

Attitude as the determinant of Mobile Advertising Acceptance and the Moderating effect of Control Facilities

Shivany, S. (University of Jaffna, 2010)

Mobile advertisement has emerged as one of the most popular applications in mobile commerce. It is explored to generate value to its providers and customers as tailored wireless information services. However, in spite ...

Impact of integrated mobile marketing communication on customer perceived value of services in Sri Lankan commercial banking sector.

Fazeela, J.A; Shivany, S (International Research Conference on Management and Finance, University of Colombo, 2010)

Communication affects the quality of the service, its shapes and the images of the organization in the mind of the customers where integrated marketing communication especially mobile marketing communication play crucial ...

Exploring consumers’ attitude toward local TV commercials in the post-conflict marketing environment: Grounded theory approach

Shivany, S. (Sai Ram Institute of Business Management, 2011)

Consumers in the post conflict marketing environment are confronted with a large number of advertisement for many products and services. In such a cluttered media environment, one of the major challenges for advertising ...

Impact of information technology on customer satisfaction: Special application to the post – conflict banking environment

Shivany, S.; Sanchieef, A. (2011)

Post conflict banking environment is exclusive, and furnishes opportunities for bankers to sell their services to the potential customers who have returned to their habitual life. The customers in the post conflict banking ...

An empirical investigation of the effect of customer participation on ATM’S service performance.

Shivany, S. (University of Jaffna, 2011)

The banking industry was one of the first industries to leverage and promote the self-service technology concept to allow the client to become a virtual teller for banks, carrying out transaction for their account in much ...

Exploring the pattern of consumer brand choice in the post-conflict marketing environment: Grounded Theory Approach

Shivany, S. (2011)

The relationships of customer perceived value, customer satisfaction and customer loyalty: an emprical study

Sathana, V. (University of Colombo, 2011)

In today's world of intense competition, satisfying customers is only the base line, Management should focus on gaining customer loyalty with the customer satisfaction through increasing customer perceived value. This ...

The Impacts of Customer Perceived Value on Customer Satisfaction: An Empirical Study in Bank of Ceylon

Sathana, V. (University of Kelaniya, 2011)

In a competitive setting, satisfying customers is only the base line, Management should focus on gaining the consumer satisfaction with the customer perceived value through quality service for increasing customer expectation. ...

The impact of the product attributes on consumer choices of toothpaste

Sathana, V. (University of Sri Jayewardenepura, 2011)

Today increasing competition and rivals supply create more confusion for the selection of suitable product for the consumers. Product attributes usually comprise features, functions, benefits, and uses and they create a ...

Prominence of information bases & media assessments in the post conflict marketing enviornment

Shivany, S. (South Asian Academic Research Journal, 2012)

Post conflict marketing environment is exclusive, and furnish opportunities for marketers to sell their product and services to the potential customers who are returned to their habitual life. The customers in the post ...

Marketing strategies for the livelihood income generating activities in the post war marketing context

Velnampy, T.; Kajendra, K.; Shivany, S. (University of Jaffna, 2012)

Absence of research on small business which significantly contributing factor to strategic marketing, and small! Business research domain, and the extant research on marketing strategies lacks in theory based frameworks ...

Factors Affecting the Consumers' Behavior

Sathana, V. (Bonfring, 2012)

The study of consumer behavior provides valuable information about consumers and prospects, including probable likes and dislikes, spending patterns and motivators to purchase. In a consumer society, the choice of things ...

Impact of Capital Structure on Performance of Commercial Bank in Sri Lanka

Sathana, V.; Bruntha, S. (2012)

The financial decision is an important strategic decision made by banks. It influences on stock holder's risk and return. Financial manager of the company should carefully decide the mix of capital in times for the ...

An Evolution of Customer Relationship Management: A Conceptual Approach

Karunanithy, M.; Kajendra, K. (JUICE- 2012 University of Jaffna, 2012-07-20)

This concept paper is a review of academic literature on Customer Relationship Management (CRM) and provides a comprehensive bibliography by seeing the development / usefulness of the definition about CRM. Around two hundred ...

Factors Affecting the Consumers’ Choices of Toothpaste in Jaffna, Sri Lanka

Sathana, V. (JUICE- 2012 University of Jaffna, 2012-07-20)

Dynamic business environment is highly competitive and rapidly changing. Rivals supply creates more confusion for the selection of suitable product for the consumers. Marketing mixes and many factors usually create a ...

Factors influencing customer perceived value of services of medical clinics

Sivanenthira, S.; Shivany, S. (2013)

Marketing Strategies for the Livelihood Income Generating Activities in The Post War-Marketing Context

Velnampy, T; Kajendra, K; Shivany, S (Marketing Strategies for the Livelihood Income Generating Activities in The Post War-Marketing Context, 2013)

Absence of research on small business which significantly contributing factor to strategic marketing, and small business research domain, and the extant research on marketing strategies lacks in theory based frameworks ...

Micro credit marketing strategies in the post war marketing context.

Shivany, S.; Velnampy, T.; Kajendra, K. (University of Jaffna, 2014)

Absence of research on micro credit marketing strategies which significantly contributing factor to strategic marketing, and micro credit marketing in the financial and nonprofit organizations domain, and the extant ...

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