This study explores the determinants of non-performance advances (NPL) related to the small and medium enterprises (SMEs) sector in commercial banks in Sri Lanka that operate in the Northern Province. Institutional-related ...

This study is designed to evaluate the impact of financial literacy on the investment performance of household investors in Jaffna district. Financial literacy is the independent variable, and investment decision is the ...

The study aims to investigate the impact of financial literacy on financial well- being of public sector employees in Jaffna district. For data analysis, two hundred public sector employees in Jaffna district were ...

This paper examines the impact of financial distress on financial performance, employing a panel of licensed commercial banks in Sri Lanka. Thirteen listed commercial banks in Colombo Stock Exchange have been selected ...

Purpose: The primary objective of this study is to investigate the nexus between corporate governance and corporate social responsibility disclosure in Sri Lankan listed firms. ...

Since the beginning of conflict resolution in Sri Lanka, Retailers in Mannar have been promoting their products to consumers via different media vehicles. Over the years, the promotional processes and systems used by ...

Fluctuating buyer requirements and their activities source to be more imaginative in advertising. To be different, to reach the target audiences with effective messages pointed out the need of creative strategic studies. ...

Advertisements play major role in unfirming product and services to the market. Celebrity endorser as any individual who relished public credit and who uses recognition on behalf of a consumer good by appearing with it ...

This article reviews the research that focused on the relationship between age and self- efficacy by reviewing the previous studies carried out in the age and self-efficacy knowledge. Self-efficacy refers to a person’s ...