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Customer satisfaction through market orientation: empirical investigation of the three market oriented components

Sathana, V. (University of Jaffna, 2016)

As today's organizations have to react to customer and competitors and then to manage their own resources and capabilities. This study examines the effect of market orientation components on customer satisfaction of food ...

Determining factors in adopting the social media applications for the development of sme in jaffna district

Kajanthy, S.; Sathana, V. (University of Jaffna, 2017)

The purpose of this study is to identify the seminal factors in adopting the social media applications for the SMEs development in Jaffna District. The adoption of social media applications to promote and carryout business ...

Challenges faced by Dairy producers for Pursing Sustainable Livelihood in Mullaithivu District

Shivany, A.; Sathana, V.; Piriya, M. (University of Jaffna, 2016)

Dairy farming contributes to the rural economy by the way of production of organic fresh milk, milk based products, and the addition to the supply of draught power (bio-gas). It also ensures the supply of valuable nutrients ...

The Impacts of Customer Perceived Value on Customer Satisfaction: An Empirical Study in Bank of Ceylon

Sathana, V. (University of Kelaniya, 2011)

In a competitive setting, satisfying customers is only the base line, Management should focus on gaining the consumer satisfaction with the customer perceived value through quality service for increasing customer expectation. ...

Marketing strategy of msmes in post war market: a Conceptual framework

Sathana, V.; Velnampy, T.; Rajumesh, S. (International Institute of Knowledge Management, 2017)

Purpose-The reason to produce this paper is to better understanding why many SMEs in Northern Provinces produce poor results and propose a model of marketing strategy for struggling MSMEs in the postwar situation, in Sri ...

The impact of the product attributes on consumer choices of toothpaste

Sathana, V. (University of Sri Jayewardenepura, 2011)

Today increasing competition and rivals supply create more confusion for the selection of suitable product for the consumers. Product attributes usually comprise features, functions, benefits, and uses and they create a ...

Impact of Capital Structure on Performance of Commercial Bank in Sri Lanka

Sathana, V.; Bruntha, S. (2012)

The financial decision is an important strategic decision made by banks. It influences on stock holder's risk and return. Financial manager of the company should carefully decide the mix of capital in times for the ...

Nexus between technological, organizational and environmental factors, digital marketing capability and performance of smes: moderation role of innovation capability

Sathana, V. (Sri Lanka Institute of Marketing, 2025)

The study aims to identify the relationship between Technological, Organizational, and Environmental factors, digital marketing capabilities, innovation capabilities, and business performance of SMEs. The quantitative ...

Application of artificial intelligence in travel, hospitality, and tourism: a systematic literature review

Sathana, V. (Sri Lanka Institute of Marketing, 2025)

This study explores the applications of artificial intelligence (AI) in the travel, hospitality, and tourism sectors. A systematic literature review was conducted to gather and analyse knowledge in this domain, utilising ...

Role of Innovative Marketing Strategy for Success of Micro, Small, and Medium Enterprises (MSMEs)

Sathana, V.; Velnampy, T.; Rajumesh, S. (Springer, 2021)

Large firms are a threat to small businesses in all countries (Wanninayake and Chovancova 2013). “The Government of Sri Lanka recognizes MSMEs as the back bone of the economy” (Gunawardana 2016, p. 3). MSMEs in Sri Lanka ...

Challenges and opportunities associated with development of small and medium enterprises in jaffna district

Sathana, V.; Velnampy, T.; Rajumesh, S. (University of Jaffna, 2016)

With the globalization trend, Small and Medium Enterprises (SMEs) are in rapidly growing and developing arena. It has momentous influences on the prolific changes in all countries, and they are major contributor for ...

Market Orientation, Innovativeness and Performance in E-Learning Programme of Sri Lankan Universities

Sathana, V.; Samarakoon, S.M.A.K. (University of Kelaniya, 2015)

The purpose of the study is to explore the market orientation, innovativeness and performance of the government Universities in Sri Lanka. Sri Lankan Universities were the unit of analysis. Data for this study were ...

Problems and Challenges Associated with Value Addition: With Special Reference to Coconut Based Productions in Jaffna District

Sathana, V. (University of Kelaniya, 2017)

Coconut is one of the major source of Jaffna District. It has the greatest prospects for growth and development. The coconut based producers have been facing huge problems. Value addition in each aspect of coconut based ...

The effect of competitive and green marketing strategy on development of smes

Sathana, V.; Velnampy, T.; Rajumesh, S. (University of Jaffna, 2019)

The purpose of this study is to examine the effect of competitive and green marketing strategy on development of SME in Jaffna district by surveying 302SMEs in Jaffna district. Resource advantage theory of competitions ...

Competency Marketing in SME Sector: A Mixed Method Approach

Grace, H.H.; Sathana, V. (Uva Wellassa University, 2022)

Small and medium-sized enterprises (SMEs) are essential to most economies in emerging nations. The economy of Sri Lanka is mainly composed of small and medium sized firms. Small and medium-sized enterprises face strong ...

The mediating role of innovation and corporate image in the nexus between corporate social responsibility and marketing performance

Sathana, V. (University of Jaffna, 2024)

This study aims to examine the effects of corporate social responsibility (CSR) on marketing performance, with innovation and corporate image acting as mediators, in the banking sector of Sri Lanka. A quantitative ...

Examining the Role of CSR and Technological Readiness in the Intelligent Transformation of SMEs in Northern Province, Sri Lanka

Sathana, V. (University of Sri Jayewardenepura, 2025)

Purpose: The purpose of this research is to find out the impact of external and internal factors on the intelligent technology readiness of SMEs and the moderation effect of corporate social responsibility (CSR) on ...

The Moderating Impact of Entrepreneurial Orientation between Market Orientation and Performance of SMEs in the Post-Conflict Northern Province of Sri Lanka

Sathana, V. (University of Colombo, 2025)

This study explores how market orientation influences SME performance, with entrepreneurial orientation as a moderating factor. This relationship remains underexplored in the context of SMEs in post-conflict emerging ...

Digital Marketing Capability and Performance: Moderated Mediation Approach

Sathana, V. (University of Kelaniya, 2025)

The study aims to identify the nexus between digital marketing capability and the performance of small and medium enterprises, as well as the moderated mediation effect of competitive intensity and relationship marketing. ...

E-crm application of micro, small and medium enterprises in sri lanka: mixed method

Sathana, V. (University of Jaffna, 2022)

Small Medium Enterprise (SME) sector plays prominent role to the development of Sri Lanka, and they have been facing huge problem and challenges in this competitive and crisis environment. Previous researchers have ...

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