This study explores the digital marketing involvement of micro, small, and medium-sized enterprises (MSMEs) in Sri Lanka, focusing on Kurunagala that specializes in natural beauty products. This research provides a ...

The unpredictable political and economic climate in Sri Lanka poses quality issues to the stable continuous and sustainable implementation of the 5S in organizations especially the urban councils. While a number of ...

This study assesses the traditional marketing strategies used by Micro, Small, and Medium Enterprises (MSMEs) in Sri Lanka, focusing specifically on T.D.Y Tailoring in Jaffna and exploring proactive involvement in digital ...

Purpose: This pilot study examines the gender-based differences in omnichannel marketing strategies among micro, small, and medium enterprises (MSMEs) in the Northern Province of Sri Lanka. Understanding how gender influences ...

This study aims to explore the impact of intellectual capital on the firms’ profitability of the listed industrials sector in Sri Lanka. The data comprises 155- firm-year observations of 31 companies listed under the ...

Purpose: The purpose of this study is to put forward a new research agenda in the context of - behaviour gap. The presented literature review and pilot study expand a number of research potentials. Design/methodology/approach: ...

This study investigates the emerging digital ecosystem of online marketing for startups in the Northern Province of Sri Lanka during the COVID-19 era. Using indepth interviews with 18 entrepreneurs who started their ...

The study explores the impact of human capital efficiency on firm performance of listed companies in industrials sector in Sri Lanka. The data comprises a 155 -firm year observation of 31 companies listed under the industrials ...

Risk management and financial performance are closely interconnected with each other. In Sri Lanka, the economic crisis after the pandemic situation led to an unpredictable decline in both return on assets and return on ...