Abstract:
This Participatory Action Research (PAR) article explores how simple steps and actions can lead to a positive
customer experience, operational efficiency, and online visibility at Inpa Pillaiyar Veg Restaurant, a traditional
style restaurant in Kondavil, Sri Lanka. The PAR methodology involved planning (identifying customer
concern points), acting (installing unwrapped food display shelves, switching to glass cups, introducing digital
tools), observing (monitoring sales and feedback), and reflecting (revising staff training). Over two PAR cycles
spanning six months, student-researcher and restaurant staff worked together to define customer concern points,
implement interventions, and reflect on their actions. Physical interventions included installing unwrapped food
display shelves, replacing metal tea cups with glass, improving lighting in the restaurant, and changing printed
menus to make the dining environment more welcoming. Digital changes included mapping the restaurant on
Google Maps, creating a new Facebook presence, and basic digital accounting to increase discovery and
organization. These low-cost innovation, co-created improvements increased customer experience, online
presence, and improved employee engagement. Physical improvements were combined with digital
improvements to ensure participation and sustainable change. Therefore, the unique contribution of this study
is the combination of tangible in-store improvements with accessible digital visibility, creating a dual-focus
model that preserves heritage. While undergraduate marketing students often learn theories in lecture halls, this
PAR project allowed students to apply marketing concepts in real-world settings and create actionable change.
It also highlights how participatory approaches allow owner and employees to own changes, ensuring that
interventions, no matter how small, are contextual and sustainable. These results offer potential value for similar
small food businesses in low-income communities in Sri Lanka and beyond.
