Abstract:
Purpose: The purpose of this research is to find out the impact of
external and internal factors on the intelligent technology readiness of
SMEs and the moderation effect of corporate social responsibility (CSR)
on the relationship between external and internal factors and intelligent
technology readiness.
Design/methodology/approach: Data were collected from owners of
the SMEs. A convenient sampling technique was applied to select the
respondents. A Total of 143 valid responses from SMEs in various
industries participated in this survey. Data were analyzed by using
confirmatory factor analysis (CFA) and Structure Equation Modeling
(SEM).
Findings: The findings revealed that internal and external factors
significantly influence the intelligent technology readiness of SMEs.
Furthermore, corporate social responsibility (CSR)negatively moderates
the relationship between external factors and the intelligent technology
readiness of SMEs. However, CSR does not moderate the relationship
between internal factors and the intelligent technology readiness of
SMEs.
Originality: This study addresses a critical research gap by empirically
testing Wang et al.’s (2022) conceptual model within the context of the
SME sector, specifically in a post-conflict, resource-constrained region
such as Northern Sri Lanka. This paper confirms that external factors
should be considered highly for technology readiness and internal
factors should be handled to incorporate intelligent technology
transformation. However, corporate social responsibility is not taken
high consideration by the SME sector.
Implications: The study implies that SME owners understand the
intelligent technology need and implement internal changes in
management practice, upskill employees, and utilize external
opportunities to sustain in a competitive and tech-driven market. The
intelligent technology application is vital for the economic growth of the
region.
