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From lecture halls to local impact: undergraduates’ participatory action research in creative digital marketing education
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| dc.contributor.author | Dilogini, S. | |
| dc.date.accessioned | 2025-06-25T09:14:19Z | |
| dc.date.available | 2025-06-25T09:14:19Z | |
| dc.date.issued | 2025 | |
| dc.identifier.uri | http://repo.lib.jfn.ac.lk/ujrr/handle/123456789/11393 | |
| dc.language.iso | en | en_US |
| dc.publisher | University of Jaffna | en_US |
| dc.subject | Community engagement | en_US |
| dc.subject | Dgital marketing | en_US |
| dc.subject | MSMEs | en_US |
| dc.subject | Participatory action research | en_US |
| dc.subject | Undegraduate Research Experiences | en_US |
| dc.subject | Sri Lanka | en_US |
| dc.title | From lecture halls to local impact: undergraduates’ participatory action research in creative digital marketing education | en_US |
| dc.type | Conference paper | en_US |
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Marketing [141]