Abstract:
The organization success and the failures depend on the number of sales that achieved by
the organization per month. This article is about the research investigate about the factors
behind the sales reduction of 4G LTE product in SLT Mobitel Trincomalee branch. The
research was conducted among the customers across the Trincomalee region. Researcher
has identified Product quality, Price, Brand competition, Promotion, Customer relationship
as the independent variable. A mixed-method approach was employed, incorporating both
primary and secondary data collection methods. Primary data were gathered through surveys
and depth interviews with a sample of 451 customers, selected using simple random
sampling from a population of 4,500. Secondary data, including sales reports and
disconnection data, were also analyzed. For the data analysis part, the researcher has used
SPSS tool. The study concludes that SLT Mobitel must enhance service quality, reconsider
pricing strategies, and increase promotional efforts to regain market share and improve
future sales performance. The insights gained from this research provide actionable
recommendations for SLT Mobitel to better align with customer expectations and enhance
their competitive position in the telecommunications industry.
