Within the extensive body of tourism literature, successful implication of sustainable tourism and obstacles to its practices in the developing world are emerging themes. This paper critically investigates challenges to ...

The purpose of this study is to examine the effect of competitive and green marketing strategy on development of SME in Jaffna district by surveying 302SMEs in Jaffna district. Resource advantage theory of competitions is ...

The incidence of congruence among presumed, communicated and perceived positioning strategies off our Indian car brands (WagonR, Santro, Spark and Figo) is examined. The triangulation research methodology (pilot survey, ...