Due to its dynamic and emergent nature, the effectiveness of social media as a marketing communication channel has presented many challenges for marketers and more consumers are using them as a source of information about ...
Selvarajan, P.; Chathuranga, R.W. L.(University of Jaffna, 2019)
The study attempts to examine the impact of hedonic shopping motivations on impulsive buying behavior of consumers. Based on the literature, Hedonic shopping motivations include the major six components called adventure ...
Rodrigo, W.S.L.; Chandima, S.H.I.(University of Jaffna, 2018)
Working Capital Management provides critical insight into the performance of the organizations and it plays an important role in any kind of industry, especially in the manufacturing sector. As an important indicator for ...
In the current scenario, Human Resource Management Practises play an important Role in Organization to increase the Employees' Performance. The purpose of this paper is to examine the impact of human resource management ...
Sivalogathasan, V.; Thewarapperuma, T.A.D.N.(University of Jaffna, 2018)
Performance is a critical factor in organizational success. To achieve strong employee performance for organizational success, maintaining healthy employee relations in an organization is a pre-requisite. Employee relations ...
Thayaparan, A.; Gunathilaka, G.Y.N; Thennakon, S.N.(University of Jaffna, 2018)
This paper examines the role of rural development banks and its impact on paddy harvest in Puttalam district in Sri Lanka. To achieve these objectives of the study, the primary data were collected through the questionnaires ...
Stress is a serious and enduring problem in the workplaces. The last few decades have brought about dramatic changes like work in organizations. The demands for skilled or multi-skilled employees have increased in tandem ...
Priyadharsan, S.; Channa, A.M.(University of Jaffna, 2018)
Children's participation in the labor force is endlessly varied and infinitely volatile, responding to changing market and social conditions. Credit rationing and child labor which are common to the poor community, this ...
Understanding advertising as a communication process built through persuasive strategies, this work aims to analyze euphemisms, a strategy frequently used in current advertising texts. In this sense, the reasons why this ...
The importance of financial soundness in the central banking system is an area which was debated over the time. Due to the inherent monetary authority of central banks, it was argued that central banks do not necessarily ...
Larojan, C.; Fernando, A .J.(University of Jaffna, 2018)
In the today's Knowledge-Based Economy (KBE), Intellectual Capital (IC) is considered as a strategic asset which determines the value of the company. Different practices of disclosing the IC information in annual reports ...
Due to its dynamic and emergent nature, the effectiveness of social media as a marketing communication channel has presented many challenges for marketers and more consumers are using them as a source of information about ...
Selvarajan, P.; Chathuranga, R.W. L.(University of Jaffna, 2019)
The study attempts to examine the impact of hedonic shopping motivations on impulsive buying behavior of consumers. Based on the literature, Hedonic shopping motivations include the major six components called adventure ...
In today's globalized business world, the phenomenon of entrepreneurship has been recognized as an overriding phenomenon toward the sustainable economic development of the country. Lucidly, the entrepreneur's mind turns ...
This article presents the results of a study carried out among 48 sophomores of a Sri Lankan university to find out the relationship between the beliefs about language learning (reading and writing) and their ability to ...
Raveendran, T.; Gamage, A. S.(University of Jaffna, 2019)
The managers and leaders play a critical role in achieving the productivity of the organizations as they are in charge to set direction and execute on behalf of all employees to achieve organizational goals. The present ...
Dilhani Ruwanthika Weerasinghe, K. P. W.(University of Jaffna, 2019)
This research is an investigation on the role of the marketing factors to develop the agritourism industry in Dambulla tourism area. Agritourism is the application of tourism activities to the agriculture industry. As it ...
Gnanaseelan, J.; Jeyaseelan, S.(University of Jaffna, 2019)
The paper avails, in a systemic form, some of the results of the investigation into nature, functions, problems, and implications in the use of English as the Medium of Instruction (EMI) in the Business Management courses ...
Project identification is to develop a preliminary proposal for the most appropriate set of interventions and course of action, within a specific time and budget frames, to address a specific development goal in a particular ...
The phenomenon of social entrepreneurship, perhaps designate societal entrepreneurship, acquires lofty attentiveness and prevalence by policy formulators, opinion leaders, and by research scholars as well. Typically, Social ...