DSpace Home
→
UoJ Publications
→
University Journals
→
JBM
→
JBM 2019

JBM 2019

Browse by

Recent Submissions

THE ROLE OF SOCIAL MEDIA MARKETING IN BUILDING CUSTOMER EQUITY- SPECIAL REFERENCE TO TRAVEL AND TOURISM INDUSTRY IN SRI LANKA

Dhanushanthini, A. (University of Jaffna, 2019)

Due to its dynamic and emergent nature, the effectiveness of social media as a marketing communication channel has presented many challenges for marketers and more consumers are using them as a source of information about ...
THE IMPACT OF HEDONIC SHOPPING MOTIVATIONS ON IMPULSIVE BUYING BEHAVIOR OF CONSUMERS IN APPAREL SECTOR IN GALLE DISTRICT

Selvarajan, P.; Chathuranga, R.W. L. (University of Jaffna, 2019)

The study attempts to examine the impact of hedonic shopping motivations on impulsive buying behavior of consumers. Based on the literature, Hedonic shopping motivations include the major six components called adventure ...
THE ROLE OF SOCIAL MEDIA MARKETING IN BUILDING CUSTOMER EQUITY- SPECIAL REFERENCE TO TRAVEL AND TOURISM INDUSTRY IN SRI LANKA

Dhanushanthini, A. (University of Jaffna, 2019)

Due to its dynamic and emergent nature, the effectiveness of social media as a marketing communication channel has presented many challenges for marketers and more consumers are using them as a source of information about ...
THE IMPACT OF HEDONIC SHOPPING MOTIVATIONS ON IMPULSIVE BUYING BEHAVIOR OF CONSUMERS IN APPAREL SECTOR IN GALLE DISTRICT

Selvarajan, P.; Chathuranga, R.W. L. (University of Jaffna, 2019)

The study attempts to examine the impact of hedonic shopping motivations on impulsive buying behavior of consumers. Based on the literature, Hedonic shopping motivations include the major six components called adventure ...
NEXUS OF CREATIVITY, INNOVATION, AND ENTREPRENEURSHIP: A SYSTEMATIC REVIEW OF LITERATURE

Mathushan, P (University of Jaffna, 2019)

In today's globalized business world, the phenomenon of entrepreneurship has been recognized as an overriding phenomenon toward the sustainable economic development of the country. Lucidly, the entrepreneur's mind turns ...
IMPACT OF BELIEFS ABOUT LEARNING A LANGUAGE ON SYNTHESIS OF READING AND WRITING

Rasakumaran, A. (University of Jaffna, 2019)

This article presents the results of a study carried out among 48 sophomores of a Sri Lankan university to find out the relationship between the beliefs about language learning (reading and writing) and their ability to ...
TRANSFORMATIONAL AND TRANSACTIONAL LEADERSHIP STYLES AND THEIR IMPACT ON EMPLOYEE PERFORMANCE IN THE DIVISIONAL SECRETARIATS IN JAFFNA DISTRICT

Raveendran, T.; Gamage, A. S. (University of Jaffna, 2019)

The managers and leaders play a critical role in achieving the productivity of the organizations as they are in charge to set direction and execute on behalf of all employees to achieve organizational goals. The present ...
THE ROLE OF THE MARKETING FACTORS TO DEVELOP THE AGRITOURISM INDUSTRY IN DAMBULLA TOURISM AREA

Dilhani Ruwanthika Weerasinghe, K. P. W. (University of Jaffna, 2019)

This research is an investigation on the role of the marketing factors to develop the agritourism industry in Dambulla tourism area. Agritourism is the application of tourism activities to the agriculture industry. As it ...
THE IMPLICATIONS IN THE USE OF ENGLISH AS THE MEDIUM OF INSTRUCTION IN BUSINESS MANAGEMENT COURSES AT VAVUNIYA CAMPUS

Gnanaseelan, J.; Jeyaseelan, S. (University of Jaffna, 2019)

The paper avails, in a systemic form, some of the results of the investigation into nature, functions, problems, and implications in the use of English as the Medium of Instruction (EMI) in the Business Management courses ...
THE APPLICATION OF SOFTWARE BASED TECHNOLOGY FOR PROJECT IDENTIFICATION – A CASE STUDY OF SPACE SYNTAX ANALYSIS

Mathivathany, S.; Nanthagopan, Y.; Thirugnanasampanthar, S.; Rukshan, A. (University of Jaffna, 2019)

Project identification is to develop a preliminary proposal for the most appropriate set of interventions and course of action, within a specific time and budget frames, to address a specific development goal in a particular ...
SOCIETAL INNOVATION AND SOCIAL ENTREPRENEURSHIP: A THEORETICAL PERSPECTIVE

Mathushan, P. (University of Jaffna, 2019)

The phenomenon of social entrepreneurship, perhaps designate societal entrepreneurship, acquires lofty attentiveness and prevalence by policy formulators, opinion leaders, and by research scholars as well. Typically, Social ...
SERVICE QUALITY AND CUSTOMER SATISFACTION: A STUDY OF RESTAURANTS IN VAVUNIYA DIVISIONAL SECRETARIAT

Pushpanathan, A. (University of Jaffna, 2019)

Service quality is essential to the service supplying organizations, including the restaurants. The restaurateurs should consider more about the quality of their services. Then, they can compete with their competitors ...
INDIVIDUAL FACTORS AFFECTING THE BUSINESS PERFORMANCE OF WOMEN ENTREPRENEURS IN COLOMBO DISTRICT, SRI LANKA

De Silva, D. C. H.; Somarathne, Y. J.; Wijewardene, L. (University of Jaffna, 2019)

Women entrepreneurs are considered as a significant driving force in every economy since they provide a considerable contribution to the economic development of the country. The purpose of this empirical research is to ...
FACTORS AFFECTING CAREER ADVANCEMENT OF TOP LEVEL OF WOMEN IN LOCALLY OPERATED COMMERCIAL BANKS IN COLOMBO

Perera, M. I. D. (University of Jaffna, 2019)

In recent years, career of the women has to turn into a significant area of concern, and during the last two decades, there has been an increase in the proportion of women at entry and middle-level management positions ...
EFFECT OF GENERATION Y ENGAGEMENT WITH FACEBOOK BRAND PAGES ON ONLINE SALES IN SRI LANKAN CONTEXT

Madhusanka, K. T. G. P. (University of Jaffna, 2019)

With the development of new technologies, competition within industries are rising, and marketers are finding new ways to persuade customers to spend money on their brands. As social network sites have become increasingly ...
CAUSE-EFFECT RELATIONSHIP BETWEEN GROWTH AND PROFITABILITY: EVIDENCE FROM MANUFACTURING COMPANIES LISTED IN COLOMBO STOCK EXCHANGE

Sanjaya, R. A. A.; Jayasiri, N. K. (University of Jaffna, 2019)

The objective of this study is to identify the Cause-effect Relationship between Growth and Profitability conducted for twenty listed manufacturing companies in Colombo Stock Exchange of Sri Lanka, for five years of the ...
CASE STUDY OF DESIGNING AND MAKING A COMMUNITY PARK MODEL PROJECT

Mathivathany, S.; Ushanthini, R. (University of Jaffna, 2019)

A community park is one of the most publicized built examples of sustainable community design and landscape. Parks provide space for neighborhood residents to interact with each other and meet new people. They are also ...
ACCOUNTING INFORMATION SYSTEM AND ORGANIZATIONAL PERFORMANCE: SPECIAL REFERENCE TO THE SERVICE SECTOR ORGANIZATIONS IN ANURADHAPURA DISTRICT

Rodrigo, W. S. L. (University of Jaffna, 2019)

This study intends to investigate the usefulness of Accounting Information System (AIS) for organizational performance. AIS plays a significant role in today's dynamic business environment. It is becoming increasingly ...

Search DSpace

Advanced Search

Browse

All of DSpace
This Collection

My Account

Login

Discover

RSS Feeds