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JBM: Recent submissions

Now showing items 1-20 of 49

THE ROLE OF SOCIAL MEDIA MARKETING IN BUILDING CUSTOMER EQUITY- SPECIAL REFERENCE TO TRAVEL AND TOURISM INDUSTRY IN SRI LANKA

Dhanushanthini, A. (University of Jaffna, 2019)

Due to its dynamic and emergent nature, the effectiveness of social media as a marketing communication channel has presented many challenges for marketers and more consumers are using them as a source of information about ...
THE IMPACT OF HEDONIC SHOPPING MOTIVATIONS ON IMPULSIVE BUYING BEHAVIOR OF CONSUMERS IN APPAREL SECTOR IN GALLE DISTRICT

Selvarajan, P.; Chathuranga, R.W. L. (University of Jaffna, 2019)

The study attempts to examine the impact of hedonic shopping motivations on impulsive buying behavior of consumers. Based on the literature, Hedonic shopping motivations include the major six components called adventure ...
Working Capital Management and Financial Performance of Manufacturing Sector in Sri Lanka

Rodrigo, W.S.L.; Chandima, S.H.I. (University of Jaffna, 2018)

Working Capital Management provides critical insight into the performance of the organizations and it plays an important role in any kind of industry, especially in the manufacturing sector. As an important indicator for ...
The Impact of Human Resource Management Practices on Employees’ Performance: The Evidence from Selected Commercial Banks in Jaffna District.

Vivek, R. (University of Jaffna, 2018)

In the current scenario, Human Resource Management Practises play an important Role in Organization to increase the Employees' Performance. The purpose of this paper is to examine the impact of human resource management ...
The Employee Relations on Employee Performance in the Apparel Industry in Sri Lanka

Sivalogathasan, V.; Thewarapperuma, T.A.D.N. (University of Jaffna, 2018)

Performance is a critical factor in organizational success. To achieve strong employee performance for organizational success, maintaining healthy employee relations in an organization is a pre-requisite. Employee relations ...
Role of Rural Development Banks and Its Impact on Paddy Harvest in Puttalam District in Sri Lanka

Thayaparan, A.; Gunathilaka, G.Y.N; Thennakon, S.N. (University of Jaffna, 2018)

This paper examines the role of rural development banks and its impact on paddy harvest in Puttalam district in Sri Lanka. To achieve these objectives of the study, the primary data were collected through the questionnaires ...
Influence of Organizational Stressors among Executives in the Bank of Ceylon – Sri Lanka

Prabaharan, T. (University of Jaffna, 2018)

Stress is a serious and enduring problem in the workplaces. The last few decades have brought about dramatic changes like work in organizations. The demands for skilled or multi-skilled employees have increased in tandem ...
Influence of Credit Rationing on Child Labour in Poor Household in Sri Lanka (Special Reference to Hulandawa Estate in Matara District)

Priyadharsan, S.; Channa, A.M. (University of Jaffna, 2018)

Children's participation in the labor force is endlessly varied and infinitely volatile, responding to changing market and social conditions. Credit rationing and child labor which are common to the poor community, this ...
Euphemism as A Persuasive Advertising Strategy

Rasakumaran, A. (University of Jaffna, 2018)

Understanding advertising as a communication process built through persuasive strategies, this work aims to analyze euphemisms, a strategy frequently used in current advertising texts. In this sense, the reasons why this ...
Does Central Bank Financial Strength Matter for Inflation in Sri Lanka?

Perera, G.A.N. (University of Jaffna, 2018)

The importance of financial soundness in the central banking system is an area which was debated over the time. Due to the inherent monetary authority of central banks, it was argued that central banks do not necessarily ...
Disclosure Practices of Intellectual Capital in Sri Lankan Context

Larojan, C.; Fernando, A .J. (University of Jaffna, 2018)

In the today's Knowledge-Based Economy (KBE), Intellectual Capital (IC) is considered as a strategic asset which determines the value of the company. Different practices of disclosing the IC information in annual reports ...
THE ROLE OF SOCIAL MEDIA MARKETING IN BUILDING CUSTOMER EQUITY- SPECIAL REFERENCE TO TRAVEL AND TOURISM INDUSTRY IN SRI LANKA

Dhanushanthini, A. (University of Jaffna, 2019)

Due to its dynamic and emergent nature, the effectiveness of social media as a marketing communication channel has presented many challenges for marketers and more consumers are using them as a source of information about ...
THE IMPACT OF HEDONIC SHOPPING MOTIVATIONS ON IMPULSIVE BUYING BEHAVIOR OF CONSUMERS IN APPAREL SECTOR IN GALLE DISTRICT

Selvarajan, P.; Chathuranga, R.W. L. (University of Jaffna, 2019)

The study attempts to examine the impact of hedonic shopping motivations on impulsive buying behavior of consumers. Based on the literature, Hedonic shopping motivations include the major six components called adventure ...
NEXUS OF CREATIVITY, INNOVATION, AND ENTREPRENEURSHIP: A SYSTEMATIC REVIEW OF LITERATURE

Mathushan, P (University of Jaffna, 2019)

In today's globalized business world, the phenomenon of entrepreneurship has been recognized as an overriding phenomenon toward the sustainable economic development of the country. Lucidly, the entrepreneur's mind turns ...
IMPACT OF BELIEFS ABOUT LEARNING A LANGUAGE ON SYNTHESIS OF READING AND WRITING

Rasakumaran, A. (University of Jaffna, 2019)

This article presents the results of a study carried out among 48 sophomores of a Sri Lankan university to find out the relationship between the beliefs about language learning (reading and writing) and their ability to ...
TRANSFORMATIONAL AND TRANSACTIONAL LEADERSHIP STYLES AND THEIR IMPACT ON EMPLOYEE PERFORMANCE IN THE DIVISIONAL SECRETARIATS IN JAFFNA DISTRICT

Raveendran, T.; Gamage, A. S. (University of Jaffna, 2019)

The managers and leaders play a critical role in achieving the productivity of the organizations as they are in charge to set direction and execute on behalf of all employees to achieve organizational goals. The present ...
THE ROLE OF THE MARKETING FACTORS TO DEVELOP THE AGRITOURISM INDUSTRY IN DAMBULLA TOURISM AREA

Dilhani Ruwanthika Weerasinghe, K. P. W. (University of Jaffna, 2019)

This research is an investigation on the role of the marketing factors to develop the agritourism industry in Dambulla tourism area. Agritourism is the application of tourism activities to the agriculture industry. As it ...
THE IMPLICATIONS IN THE USE OF ENGLISH AS THE MEDIUM OF INSTRUCTION IN BUSINESS MANAGEMENT COURSES AT VAVUNIYA CAMPUS

Gnanaseelan, J.; Jeyaseelan, S. (University of Jaffna, 2019)

The paper avails, in a systemic form, some of the results of the investigation into nature, functions, problems, and implications in the use of English as the Medium of Instruction (EMI) in the Business Management courses ...
THE APPLICATION OF SOFTWARE BASED TECHNOLOGY FOR PROJECT IDENTIFICATION – A CASE STUDY OF SPACE SYNTAX ANALYSIS

Mathivathany, S.; Nanthagopan, Y.; Thirugnanasampanthar, S.; Rukshan, A. (University of Jaffna, 2019)

Project identification is to develop a preliminary proposal for the most appropriate set of interventions and course of action, within a specific time and budget frames, to address a specific development goal in a particular ...
SOCIETAL INNOVATION AND SOCIAL ENTREPRENEURSHIP: A THEORETICAL PERSPECTIVE

Mathushan, P. (University of Jaffna, 2019)

The phenomenon of social entrepreneurship, perhaps designate societal entrepreneurship, acquires lofty attentiveness and prevalence by policy formulators, opinion leaders, and by research scholars as well. Typically, Social ...

Now showing items 1-20 of 49

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