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Study of the use of subject related printed library books written in english by b.a. special degree undergraduates in library and information science for their studies

Alahakoon, P.P; Dasanayake, D.M.A (university of Jaffna, 2014)

The library is considered as an important figure in a university that facilitates undergraduates' individual learning and research. Yet the researchers observed a crucial factor that the majority of the undergraduates ...

Corporate governance practices and liquidity management: special reference of selected manufacturing companies listed on the colombo stock exchange

Velnampy, T.; Nimalathasan, B.; Kalaiarasi, K. (university of Jaffna, 2014)

This paper examines the relation between corporate governance practicesand liquidity management. Hence good corporate governance practicesoptimize the liquidity management and long term value of the firm for shareholders. ...

Large stake net fishing method is a new threat in southern mannar island area

Sosai, A.S. (university of Jaffna, 2014)

Using illegal fishing methods in the form of dynamite, stupefying substance, other noxious, harmful materials or substance and bottom trawling methods are common practice throughout the coastal areas of Sri Lanka, ...

A study on the impact of microfinance in alleviating the rural poverty in sri lanka (with special reference to hambantota district)

Krishanthi mallika, J. (university of Jaffna, 2014)

Sri Lanka has been successfully achieving the millennium development goal of poverty alleviation for last two decades showing a rapid reduction of poverty head count ratio from 26.1 percent to 8.9 percent from 1990/1991 ...

Sports as a tool for improving their academic performance for the university entrance study on first year faculty of management studies and commerce students, university of jaffna

Thevananth, J.; Kumaradeepan, V. (university of Jaffna, 2014)

This research paper explores the ways in which sports played an important role in creating opportunities for university entrance. The research addresses sports emerged as a significant force for negotiating obstacles ...

Occurrences of drought hazard in the northern region of sri lanka

Piratheeparajah, N.; Rajendram, K. (university of Jaffna, 2014)

Climatic hazards such as flood, drought, cyclone, lightning and thunder are the major challenges to Sri Lanka. According to the profile report of the Disaster Management Centre in Sri Lanka, from the last 24 years ...

Impact of leverage on shareholders' return: a study on selected listed manufacturing companies in sri lanka

Nirujah, R.; Niththiya, S.; Kunalan, J.; Visuvarajh, T.; Adams, M.V.; Kinchchili, T. (university of Jaffna, 2014)

This study is aimed to examine the impact of leverage on shareholders' return of selected listed manufacturing companies on Colombo stock exchange (CSE) in Sri Lanka. Leverage is the proportionate ratio of debt and ...

Effective l2 language learning opportunities through group work in tertiary level esl class room

Shanmugayogini, R. (university of Jaffna, 2014)

Teaching is an art that incorporates many methods. Second language teachers adopt various strategies to enable the L2 learners to achieve their learning goals. This study explores the possibilities of obtaining effective ...

Bilingualism and second language acquisition: a review

Karunakaran, T. (university of Jaffna, 2014)

In this paper, second language acquisition and bilingualism are focused and the relationship between these is broadly analyzed. An attempt was made to probe into the factors which influence the second language acquisition ...

Analysis of factors affecting on low profits gained by paddy farmers with special reference to farmers in matara district

Abeywardana, C.P.; Nishadi, G.P.K. (university of Jaffna, 2014)

Paddy and rice are particularly important for resource poor households, both as a cultivated crop and also as a major constituent of diets in rural and urban areas. At present,the sector is facing an unparalleled crisis ...

Analysis of user's satisfaction on two wheeler segment performance with reference to chennai

Maran, K.; Anbazahagan, V. (university of Jaffna, 2014)

A Nations economy is well known from its transport system. For instant and rapid growth in economy, a well-developed and well-networked transportation system is essential. As India's transport network is developing at a ...

Impacts of unplanned settlement in the southern part of the jaffna town

Raveendran, S.; Tharani, J. (university of Jaffna, 2014)

Unplanned settlement which is an outcome of rapid urbanization where planning [1] mechanism inefficient to control, creates number of issues and problem at local and global scales . Jaffna Town experiences socio, economic, ...

Entertainment area and its relevance in inducing pester power a study with reference to chic king outlet

Ram, G.; Sudharani Ravindran, D. (university of Jaffna, 2014)

Kids mean business to marketers. Children have a big say in family decision to purchase many products. Marketers are trying to encash on the children's ability to nag their parents to induce purchase. A lot of marketing ...

Marketing challenges faced by women entrepreneurs with special reference to small and medium scale entrepreneurs

Nishadi, G.P.K. (university of Jaffna, 2014)

Women Entrepreneur is a person who accepts challenging role to meet her personal needs and become economically independent. However, researchers have found that women are generally weak at marketing their products and ...

Fluency, flexibility and originality in thinking towards managerial empowerment and sustainable development

Panchanatham, N. (university of Jaffna, 2014)

Honorable Dignitaries on the Dias, Great academicians, Learned participants, Ladies and Gentlemen. The University of Jaffna, Sri Lanka is known for its academic excellence all over the world. I appreciate the efforts ...

Micro credit marketing strategies in the post war marketing context

Shivany, S.; Velnampy, T.; Kajendra, K. (university of Jaffna, 2014)

Absence of research on micro credit marketing strategies which significantly contributing factor to strategic marketing, and micro credit marketing in the financial and nonprofit organizations domain, and the extant ...

Dimensions of story loyalty towards supermarkets in chennai

Maran, K.; Senthilnathan, C.R. (university of Jaffna, 2014)

Relationship marketing has its footprints in developing store loyalty. In the grocery industry there is a host of complexity which affects the store loyalty. This study examines the influence of the dimensions of store ...

Role of factual evidence and experience on intuition and strategic marketing decision making

Anita, B. (university of Jaffna, 2014)

Corporate world largely relies on empirical evidence for decision making. Decision making is a cognitive process resulting in the choice of a particular course of action from among options available. Strategic marketing ...

Sustainable community project identification and selection based on the experience gained from emergency northern recovery project

Janen, S.S.; Sivakumar, S.S. (university of Jaffna, 2014)

Sri Lankan Northern and Eastern regions were suffered by civil war form past three decade. After Sri Lankan Government announced the victory against civil war, World Bank initiated to rebuilt the Northern region by the ...

Assessment of water supply scheme under the infrastructure development program : case study of watharawatta in jaffna district

Vinayagamoorthy, M. (university of Jaffna, 2014)

Access to clean water is a fundamental right of human beings. Good quality water resources are a necessary element for the sustainable development of human beings and the environment. Since the Northern Province has ...

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