Abstract:
Sector of Food Science and Technology is
collectively linked with Sensory Science and Consumer
Behavior where the consumer’s sensitivity is concerned.
This paper systematically reviews the impact of age,
gender, education level, occupation, income level and
expectation of the consumers toward the perceptual
response for tea, coffee and a selected cola beverage.
Study was conducted by a survey with a questionnaire
and samples of each beverage were given to the selected
respondents and tested according to ISO 5495:2005(E)
standards for sensory evaluation. Collected data was
analyzed for multinomial regression by SPSS 22.0
statistical software and results determines the effect
of education level and occupation were insignificant
(P>0.050) and age, gender, income level and expectation
were significant P<0.050) towards the perceptual response.
Further parameter analysis found that increment in low
income levels, gender male, and younger ages with the
expectation on the brand has high perception towards cola
beverages while elder people, low income levels, gender
female and expectation on taste has high perception on
tea. Coffee shows similar results as for tea, but middle
income level and expectation towards taste and quality
was emphasized. Overall, the study found that pattern
of consumer perception has a correlation with defined
factors and the impact fluctuate consumer’s perception
on beverages according to the social profile.
