Abstract:
Multimedia strategy is the combination of various digital media types, such as text, animated graphic images,
sound, and video, into an integrated multisensory interactive application or presentation to convey content or
information. Computer literacy is an understanding of the concepts, terminology and operations that relate to
general computer use. It is certain level of expertise and familiarity with computers. It refers to the knowledge and
ability to operate a computer and to understand applications. The present study is the Major research project funded
by Indian Council of Social Science Research (ICSSR), Ministry of Human Resource Development, Government
of India. It aims to find Effectiveness of Multimedia strategy on computer literacy among elementary school
students of Bangalore rural district. Data was collected during the academic year 2012-2013 from St.Micheals
Elementary school (Private Unaided School) and Bantmaramma Elementary school (government school) of
Kanakapura taluk. Total 154 VII standard students from both the schools were formed as control and experimental
group. Tools used for the study were Standard Progressive Matrices (Non Intelligence test) developed by Raven
and Computer literacy achievement test developed by Dr.T.Pradeep Kumar. Statistical technique employed was
Two-Way ANCOVA. Results revealed that Multimedia strategy has a great impact on the achievement of computer
literacy among elementary school students, so it is very essential for schools to opt for multimedia technology.
