Abstract:
Kotler (1997) defines demographic variables as demographic
characteristics such as age, gender, family size, income, occupation, and so
on. Demographic profile of entrepreneurs is the demographic characteristics
of micro, small and medium entrepreneurs who run entrepreneurships in
South Eastern Region. Objective of this research is to identify the
demographic profile of Micro, Small and Medium Entrepreneurs in South
Eastern Region of Sri Lanka. Population includes all Micro, Small and
Medium Entrepreneurs (MSME) operating in South Eastern Region (SER).
121 entrepreneurs have been selected as sample size using convenience
sampling method. Data are presented and analyzed using Excel with a
version of 2007. It is found that there are 57, 54 and 10 Micro, Small and
Medium Entrepreneurs who engage in micro, small and medium enterprises.
Majority of the entrepreneurs who fall in the age category of 35 to 49 are
young. Male entrepreneurs dominate female entrepreneurs. A majority of the
entrepreneurs have 3 to 4 children as their family size. Entrepreneurs hide
their definite income from their enterprises. Also, they occupy different roles
in their business depending on the situation. A large number of
entrepreneurs have studied G. C. E. (O/L) and G. C. E. (A/L). It is concluded
that age, gender, family size, income, occupation and education have been
identified as demographic profile of MSME in SER of Sri Lanka
