Abstract:
Export of engineering products is one of major income of the nation. This research
article focused on the export problems of Indian Electrical Equipment at power
distribution sector. This study has analyzed the different dimensions of export problems
perceived by the exporters at power distribution sector of Electri cal Equipment
industry. The exporter category namely contractors, retailers, traders are selected
and their perspectives are obtained. The members of Indian Electrical & Electronics
Manufacturing Association (IEEMA) were considered as population and the primary
data were collected from 500 organization’s executives in an exhibition conducted
by IEEMA and a well-designed pre-tested questionnaire was used to collect the
primary data regarding their export problems. The different dimensions of export
problems were categorized into procedural problems, informational problems,
international marketing problems, export oriented production problems, financial
problems, environmental problems, HR problems. The result of the study shows that
financial and environmental problems are the major issues in the export of Indian
electrical equipments. This research study suggests that exporters should frequently
visit foreign countries to have contact with buyer which will improve the performance
of export with respect to product quality, technology, brand image, packaging and
transportation, adequate attention and resource commitment. And also recommends to
export promotion body should open branch offices or tie-up with marketing agencies
of different countries to collect the latest information relating to business practices,
competitive environment, cultural and social environment, political, economic and
other market related information. The present study pointed out the scope for further
research like, managerial characteristics and its influence on exports may be studied,
conducting further studies in the similar area, pricing, inflation, currency exchange
problems to be concentrated and study of marketing behavior from view of importers
or buyers to understand their needs and expectations
