Purpose: Women in the SME sector play a prominent role in the development of Sri Lanka; at the same time, they have been facing huge problems and challenges to sustain in the environment. The purpose of this research is ...

After the local war, micro, small and medium enterprises (MSMEs) have been facing huge problems in Jaffna District and they have poor quality of product and services. The purpose of this paper is to explore the meaningful ...

Market oriented organizations are committed to understanding and satisfying customer needs. Market oriented firms innovate, develop and modify their products and services to satisfy their customer expectations and ...

Social media marketing is an evolving topic in the marketing field. During the past decade, the fast pace of web-based technology led to a drastic change in the way we do marketing. The rapid evolution of the internet ...

Small and Medium Enterprises (SMEs) have been facing huge competition from national and international firms. At the same time, they need to innovate all the systems to sustain in the competitive market. SME’s have a ...

Micro, small and medium enterprises (MSMEs) have been facing huge problems and challenges to retain their customers for a long time with their firms. Despite their role as major contributors to the country’s GDP, ...

Purpose: Sri Lanka has been under the pressure due continuous crisis environment since 2019. Especially the micro producers have been facing huge problem to market their products. Interaction of higher number of intermediaries ...

This study aims to identify the factors affecting small and medium enterprise product branding in the Kandy district. The researcher applied a deductive approach since this enables researchers to apply statistical tests ...

நோக்கம்: சுற்றுலா துறையானது இன்று வளர்ச்சியடைந்த நாடுகளில் மட்டுமின்றி வளர்முக நாடுகளின் பொருளாதார வளர்ச்சிக்கான உள்ளார்ந்த ஆற்றலை கொண்டிருக்கும் ஒரு துறையாகும். இருந்த போதிலும் சுற்றுலா துறையின் விருத்தியினால் உலக ...

Purpose: There have been plenty of studies on the link between board attributes and company financial performance, nevertheless, none of them have particularly explored the moderating influence of the firm size in ...