Customer Relationship Management (CRM) is most important area in the marketing. Now-a-days, Electronic Customer Relationship Management (e-CRM) is the outcome of changes in traditional marketing by integrating technologies ...

This study explores the possibility of learning and teaching digital marketing through a participatory action research (PAR) approach in the form of a student-led digital transformation project for super Tea, a traditional ...

Purpose: This study investigates the role of dividend policy in determining the impact of dividend policy on the stock prices of the non-financial companies listed on the Colombo Stock Exchange in Sri Lanka during the ...

This research aims to investigate the application of omnichannel marketing technology in the improvement of memorandums of understandings for Sri Lankan universities and professional institutions specializing in business, ...

Stock market plays vital role in economic growth of any country. The objective of this study is to investigate the impact of stock market development on economic growth in Sri Lanka evidence from listed companies in Colombo ...

A well designed and implemented working capital management is expected to contribute positively to the creation of a firm’s value. The purpose of the paper is the relationship between working capital management and its ...

Audit committee functions as an indispensable mechanism by effectively communicating between internal and external auditors. This study aims to evaluate how the audit committee affects the entities, financial performance ...

Every corporation has the intention to continue its existence to perpetuity through sustainable profitability. At the particular risk level due to the rise of the income of the shareholders, the market price of the ...