Faculty of Management Studies and Commerce: Recent submissions

Now showing items 181-200 of 584

Impediments and approaches for faculty and SMEs linkage: A case study of the Management Faculty of the University of Jaffna.

Shivany, S. (University of Jeyewardenepura, 2019)

SMEs are vital contributors to the process of commercialization of new knowledge discovered by universities. Understanding impediments and approaches for linkages between a faculty and SMEs is therefore important. The ...
Exploring the model for multimedia messaging services for special context

Grace, H.H.; Kajanthy, S.; Dilogini, S.; Shivany, S. (Proceeding of the International Conference on Advanced Marketing , Vol. 1, 2017, pp. 16-26, 2017)

This research paper aims to explore a model for multimedia messaging services in contemporary marketing environment. There are many research studied in foreign countries regarding Multimedia Messaging service which is ...
Marketing strategies for the seasonal offers at Mannar retail stores

Queenmary, X.M.; Shivany, S. (South Eastern University of Sri Lanka, 2019)

Seasonal marketing strategies are aimed to increase the seasonal marketing sales. Retailers expects that seasonal promotions encourage more customers and recurrence purchases. Retailers practice variety of seasonal offer ...
Impact of information technology on customer satisfaction: Special application to the post – conflict banking environment

Shivany, S.; Sanchieef, A. (2011)

Post conflict banking environment is exclusive, and furnishes opportunities for bankers to sell their services to the potential customers who have returned to their habitual life. The customers in the post conflict banking ...
Impact of integrated mobile marketing communication on customer perceived value of services in Sri Lankan commercial banking sector

Fazeela, J.A; Shivany, S. (University of Colombo, 2010)

Communication affects the quality of the services, its shapes and images of the organization in the mind of the customers where integrated marketing communication especially mobile marketing communication play crucial role ...
Impact of integrated mobile marketing communication on customer perceived value of services, and the contribution of Technology as a Moderator: Special application to the private commercial Bank in Sri Lanka

Fazeela, J.A; Shivany, S. (2010)
Exploring consumers’ attitude toward local TV commercials in the post-conflict marketing environment: Grounded theory approach

Shivany, S. (Sai Ram Institute of Business Management, 2011)

Consumers in the post conflict marketing environment are confronted with a large number of advertisement for many products and services. In such a cluttered media environment, one of the major challenges for advertising ...
Exploring the pattern of consumer brand choice in the post-conflict marketing environment: Grounded Theory Approach

Shivany, S. (2011)
An empirical investigation of the effect of customer participation on ATM’S service performance.

Shivany, S. (University of Jaffna, 2011)

The banking industry was one of the first industries to leverage and promote the self-service technology concept to allow the client to become a virtual teller for banks, carrying out transaction for their account in much ...
Marketing strategies for the livelihood income generating activities in the post war marketing context

Velnampy, T.; Kajendra, K.; Shivany, S. (University of Jaffna, 2012)

Absence of research on small business which significantly contributing factor to strategic marketing, and small! Business research domain, and the extant research on marketing strategies lacks in theory based frameworks ...
Micro credit marketing strategies in the post war marketing context.

Shivany, S.; Velnampy, T.; Kajendra, K. (University of Jaffna, 2014)

Absence of research on micro credit marketing strategies which significantly contributing factor to strategic marketing, and micro credit marketing in the financial and nonprofit organizations domain, and the extant ...
Role of marketing department of University in boosting micro marketers in an unethical business environment.

Shivany, S.; Ratnam, E.; Sivarajah, K.; Karunanithy, M.; Rajumesh, S.; Sivesan, S.; Sathana, V.; Kumaradeepan, V.; Sivanenthira, S.; Dilogini, S. (University of Jaffna, 2015)

The Marketing Department in any University has the rights and responsibility to reshape the economic wounds made by the war or conflict in a country. Studies show that unethical marketing environment, which are created by ...
Consumer responses towards the 4ps marketing strategies in the conflict affected areas of Sri Lanka: a grounded theory approach

Shivany, S.; Velnampy, T.; Kajendra, K. (University of Jeyewardenepura, 2015)

In the post-war era, local firms are facing stiff competition from foreign brands. In order to compete successfully they need to develop new marketing strategies on post-war perspective. At the same time, they also ...
Exploring the factors influencing mothers' brand choices on baby diaper brands (An applied marketing research)

Pavithra, S.; Niththiya, N.; Shivany, S. (University of Jaffna, 2016)

Jaffna market is idiosyncratic, and furnish opportunities for marketers to sell their products and services to the potential customers who have returned to their habitual life. Knowing mothers' brand choice is essential ...
பசுமைச்சந்தைப்படுத்தல் தந்திரோபாயங்களைக் கையாள்வதில் பெண்சிறுகைத்தொழில் முயற்சியாளர்கள் எதிர்கொள்ளும் சவால்கள்

Shivany, S. (University of Jaffna, 2016)

பசுமைச்சந்தைப்படுத்தல் என்பது பசுமை விரும்பும் நுகர்வோருடைய தேவை, விருப்பம் என்பவற்றை இனங்கண்டு மாறிவரும் தேவைகளை நிறைவு செய்யக்கூடிய விதத்தில், புதுமையான வடிவங்களில் பொருட்கள் சேவைகளை உருவாக்கி அவற்றை வழங்குவதாகும். ...
Content Analysis of Green Advertisement Messages Conveyed by, Small Medium, & Micro Enterprises in Northern Province

Shivany, S. (University of Jaffna, 2016)

Past studies identified the marketing problems of SMMEs (Small, Medium, and Micro Entrepreneurs) in Northern Province, which should be solved by relevant marketing strategies. Nowadays green marketing strategies are accepted ...
Framework of Technology in Marketing World: A Theoretical Review

Dilogini, S.; Shivany, S. (13th International Conference on Business Management 2016, 2016)

This concept paper aims to assess a significant part of technology in marketing. Commonly, the mission of technology is the search for innovation and theorizing about new process. There are many types of technologies ...
Content Analysis of Tamil TV Commercials Aimed at Women in the Post War Context

Shivany, S.; Velnampy, T. (13th International Conference on Business Management 2016, 2016)

Television advertising is an industry that has a huge investment opportunity. To help evaluate whether or not advertising investments are earning the best return on investment, it is important to know how effectively ...
Guerilla advertising weapon for promotional problems of selected smes in Mannar

Suganya, A.; Shivany, S. (University of Jaffna, 2017)

SMEs sector is fast growing, which needs specific market development for market survival and success. Today's contemporary marketing environment essentials new strategies for SMEs development. Lack of applied oriented ...
Exploring the Models for linking Micro Marketers and the Management Faculty

Shivany, S. (National Center for Advanced Studies in Humanities and Social Sciences, Sri Lanka, 2017)

SMEs sector is fast growing, which needs specific market development for market survival and success. Today's contemporary marketing environment essentials new strategies for this sector. Nowadays SME's are facing several ...

Now showing items 181-200 of 584

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