The purpose of the study is to explore the market orientation, innovativeness and performance of the government Universities in Sri Lanka. Sri Lankan Universities were the unit of analysis. Data for this study were ...

The purpose of this study is to examine the effect of competitive and green marketing strategy on development of SME in Jaffna district by surveying 302SMEs in Jaffna district. Resource advantage theory of competitions ...

This study aims to examine the effects of corporate social responsibility (CSR) on marketing performance, with innovation and corporate image acting as mediators, in the banking sector of Sri Lanka. A quantitative ...

This study explores how market orientation influences SME performance, with entrepreneurial orientation as a moderating factor. This relationship remains underexplored in the context of SMEs in post-conflict emerging ...

Small Medium Enterprise (SME) sector plays prominent role to the development of Sri Lanka, and they have been facing huge problem and challenges in this competitive and crisis environment. Previous researchers have ...

Even though Sri Lanka has achieved gender parity in educational access, women's economic engagement is still far behind in women-run small and medium-sized businesses. Most women find it difficult to move away from ...

The standardization of herbal formulations, crucial for ensuring the quality, purity, safety, and efficacy of plant-based drugs. This study focused on establishing standardization parameters for Keezhanelli chooranam, a ...

Siddha medicine, one of the oldest traditional medical systems, places significant emphasis on the use of medicinal plants. This study was conducted on Neduntheevu (Delft Island), a remote island in the Northern Province ...

Vellai venkaya kulikai is a classical polyhedral formulation used for gastrointestinal disorders such as abdominal pain, diarrhea, and indigestion. Referenced in Pararajasekaram (Balaroganithanam), Vellai venkaya kulikai ...

Artificial Intelligence (AI) technology refers to the development of computer systems that can perform tasks typically requiring human intelligence, such as learning, reasoning, problem-solving, perception, and decision-making. ...