Abstract:
The main objective of this study is to investigate the influence of investors’
behaviour on the investment performance of individual investors at CSE in Northern
Province. In addition to that to give some suggestions for individual investors at
CSE in Northern Province to adjust their behaviors to achieve good investment
results. Stock market playsan important role to gain good return for the investors’
money. Further stock market contributes more to economy for the development
through extending the investments in the country especially for Sri Lanka as a
developing country. As there are limited studies about behavioral finance in Sri
Lanka, this study is expected to contribute significantly to the development of this
field in Sri Lanka with a view to enhance the development of Northern Province.
The study begins with the existing theories in behavioral finance, based on which,
hypothesis is proposed. Then, these hypotheses are tested through the questionnaires
distributed to individual investors at the Colombo Stock Exchange. The sample
respondents were selected under Proportionate stratified random sampling method
as district wise and the data were collected from the sample of 100 individual
investors at Colombo Stock Exchange in Northern Province. The collected data
were analyzed by using SPSS. Statistical techniques which are used for the data
to achieve the research objectives include Descriptive Statistics, Correlation
Analysis and Regression Analysis.The resultsrevealed that the Heuristic factor
have positive significant influence on the investment performance. Whereas other
three factors (Prospect, Market and Herding) have no significant influence on the
investment performance.
