The nexus between determinants of social media effectiveness and purchase intention: special reference to women led smes in northern province of sri lanka

dc.contributor.author	Vasanthakumar Kumaradeepan
dc.date.accessioned	2021-07-07T04:27:24Z
dc.date.accessioned	2022-07-07T05:49:38Z
dc.date.available	2021-07-07T04:27:24Z
dc.date.available	2022-07-07T05:49:38Z
dc.date.issued	2021
dc.identifier.issn	2783-8773
dc.identifier.uri	http://repo.lib.jfn.ac.lk/ujrr/handle/123456789/3343
dc.language.iso	en	en_US
dc.publisher	University of Jaffna	en_US
dc.subject	Brand loyalty	en_US
dc.subject	Consumer perception	en_US
dc.subject	Purchase intention	en_US
dc.subject	Social media	en_US
dc.subject	Women led SMEs	en_US
dc.title	The nexus between determinants of social media effectiveness and purchase intention: special reference to women led smes in northern province of sri lanka	en_US
dc.type	Article	en_US